{"id":163825,"date":"2021-01-06T14:49:31","date_gmt":"2021-01-06T14:49:31","guid":{"rendered":"https:\/\/www.theindustry.fashion\/discounting-sees-shop-prices-fall-for-christmas\/"},"modified":"2021-08-06T12:09:45","modified_gmt":"2021-08-06T12:09:45","slug":"discounting-sees-shop-prices-fall-for-christmas","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/discounting-sees-shop-prices-fall-for-christmas\/","title":{"rendered":"Discounting sees shop prices fall for Christmas"},"content":{"rendered":"<p>Shop prices fell in December as <strong>retailers discounted in the run-up to Christmas,<\/strong> according to the latest data from the BRC-Nielsen Shop Price Index.<\/p>\n<p><!--more--><\/p>\n<p>Covering the period from 1-7 December 2020, <strong>shop prices fell by 1.8%,<\/strong> the same rate of decline as in November.<\/p>\n<p><strong>Non-Food prices fell by -3.2% in December,<\/strong> compared to a decline of -3.7% in November. That\u2019s below the 12-month average price\u00a0decline\u00a0of -3% and in line with the six-month average price\u00a0decline<em>\u00a0<\/em>of -3.2%, respectively.<\/p>\n<p>It was good news for shoppers out to bag a bargain for Christmas, as Helen Dickinson, Chief Executive of the British Retail Consortium (BRC) said: \u201cIt was welcome news for shoppers in the run up to Christmas as prices fell in December. As in November, non-food prices dropped, and retail firms who have been hardest hit by the pandemic this year, such as<strong> fashion outlets, are continuing to offer discounts.<\/strong><\/p>\n<p>\u201cThe successful agreement of a <strong>tariff-free deal with the EU will offer retailers a sigh of relief,<\/strong> but there are still huge cost pressures bearing down on them as the consequences of last year\u2019s forced closures take effect and social restrictions continue to impact the New Year.<\/p>\n<p>\u201cTherefore, it is absolutely <strong>vital that the government provides additional targeted financial support<\/strong> and extends the business rates relief beyond April 2021. Otherwise, many more businesses will become unviable and many thousands of jobs could be at risk.\u201d<\/p>\n<p>Mike Watkins, Head of Retailer and Business Insight at Nielsen, added: \u201cShoppers were cautious about Christmas with many expecting to spend the same or less this year and, after the disruption of the lockdowns in November, non-food retailers had a roller coaster month - so <strong>keeping prices low will have helped maintain spend through to the end of December<\/strong>.\u201d<\/p>\n<p>The BRC-Nielsen Shop Price Index (SPI) is a monthly measure of UK shop price inflation. The SPI measures changes in the price of 500 of the most commonly bought items.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":141917,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[10520,16269,10519,13769,13770],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Discounting sees shop prices fall for Christmas - 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