{"id":163752,"date":"2020-12-22T15:25:01","date_gmt":"2020-12-22T15:25:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/nanushka-partners-with-eon-to-improve-longevity-of-its-clothing\/"},"modified":"2021-08-06T12:09:38","modified_gmt":"2021-08-06T12:09:38","slug":"nanushka-partners-with-eon-to-improve-longevity-of-its-clothing","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/nanushka-partners-with-eon-to-improve-longevity-of-its-clothing\/","title":{"rendered":"Nanushka partners with Eon to improve longevity of its clothing"},"content":{"rendered":"<p>Sustainable, contemporary women's fashion brand Nanushka, is<strong> turning pieces from its Resort 2021 collection into \"intelligent and lifelong digital assets\"<\/strong> to prolong their life, following partnership with \"Connected Fashion\" platform Eon.<\/p>\n<p><!--more--><\/p>\n<p>Selected garments from the Nanushka collection will <strong>come complete with a QR code that can provide their owners with information on services and amenities<\/strong> that can help extend the longevity of the garment and contribute to a circular fashion economy.<\/p>\n<p>Services include styling insights,<strong> instructions for resale, sustainability credentials, services for rental and peer-to-peer sharing<\/strong> and more.<\/p>\n<p>\u201cWe believe in the vision of a circular economy, and <strong>we recognise our responsibility as a brand to proactively take steps towards building a circular fashion system<\/strong> where products and materials are utilised at their most and where connected products enhance the user experience through an increased level of transparency,\" said Nanushka founder Sandra Sandor.<\/p>\n<p>\"We partnered with Eon, who make this step possible with their leading connected products technology shaping a better future of consumption and production,\" she added.<\/p>\n<p>Eon was f<strong>ounded in 2015 with the aim of powering circular and connected commerce.<\/strong> In 2018 it launched its CircularID\u2122 initiative to\u00a0develop a protocol that would \"unlock\u00a0the communication and connectivity\" for many businesses in the circular value chain.<\/p>\n<p>This year\u00a0select global brands and retailers have taken part in the CircularID\u2122 Protocol Pilot Version to launch Connected Products.<\/p>\n<p>The move by Nanushka, in partnership with Eon, is similar to that of YOOX NET-A-PORTER Group which <a href=\"https:\/\/www.theindustry.fashion\/ynap-pilots-digital-id-technology-to-accelerate-circularity-in-fashion-and-luxury\/\">last week announced that it would be equipping its own brand products<\/a> with a Digital ID designed to prolong their life.<\/p>\n<p>Also accessed via QR code the IDs are described as \"digital passports\" for garments and customers and partner brands to <strong>easily check an individual garment\u2019s authenticity, provenance, history and considerations for styling<\/strong> and care and repair.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":155405,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[16897,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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