{"id":163671,"date":"2020-12-11T17:25:36","date_gmt":"2020-12-11T17:25:36","guid":{"rendered":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-reveals-new-concept-store-at-londons-broadgate-centre\/"},"modified":"2021-08-06T12:09:31","modified_gmt":"2021-08-06T12:09:31","slug":"tommy-hilfiger-reveals-new-concept-store-at-londons-broadgate-centre","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/tommy-hilfiger-reveals-new-concept-store-at-londons-broadgate-centre\/","title":{"rendered":"Tommy Hilfiger reveals new concept store at London\u2019s Broadgate Centre"},"content":{"rendered":"<p>American lifestyle brand Tommy Hilfiger has <strong>revealed its new concept store at 100 Liverpool Street\u2019s Broadgate Centre.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>It features <strong>2,150 sq ft of shopping space across two floors,<\/strong> and even has a lift and disabled changing room to \u201cmake shopping accessible to everyone,\u201d with consumer-first in-store evolutions designed to \u201cmeet the ever-changing needs of consumers.\u201d<\/p>\n<p>In addition to the bright, modern interior design, double height windows wrap around the store flooding it with natural light.<\/p>\n<p>The design concept takes reference from the nautical lifestyle, one of PVH Corp-owned Tommy Hilfiger\u2019s long-time sources of inspiration. Additional design elements include a <strong>digital screen to display campaign videos, light oak flooring, custom TH jacquard and chevron patterned rugs,<\/strong> mid-century light fixtures, and pops of the brand\u2019s red, white and blue signature colours.<\/p>\n<p>Acting in accordance with the government\u2019s COVID-19 guidelines, strict precautionary measures have been implemented throughout the store to<strong> protect the health and safety of staff and consumers,<\/strong> with a maximum occupancy of 22 customers at any one time.<\/p>\n\n<p>Martijn Hagman, CEO, Tommy Hilfiger Global and PVH Europe, said: \u201cNo matter the circumstance, we will always meet consumers where they are. In 2020, meeting their needs means providing <strong>new health and safety measures, protective accessories, take-back support and greater omnichannel connectivity.<\/strong><\/p>\n<p>\u201cWe still view our physical stores as our greatest asset, and are optimistic that consumers can continue to experience the brand immersion and tailored services.\u201d<\/p>\n<p>Building on Tommy Hilfiger\u2019s ambitious sustainability mission to <strong>create fashion that \"Wastes Nothing and Welcomes All\",<\/strong> the new Broadgate Centre store was designed with expanded accessibility features - fully accommodating of wheelchair-bound consumers, with an in-store lift and extra spacious, wheelchair-accessible dressing rooms.<\/p>\n<p>The brand has also seamlessly fused its online and physical retail destinations, and the store offers a click and collect service that enables consumers to order products on tommy.com from the comfort of their own home to then collect on Liverpool Street.<\/p>\n<p>The Broadgate Centre store showcases the AW20 Tommy Hilfiger sportwear collections for men and women, including the \"Icons\" capsule line and the Tommy Hilfiger tailored collection.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":141638,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[16584,14431,16816,9746],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tommy Hilfiger reveals new concept store at London\u2019s Broadgate Centre - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"American lifestyle brand Tommy Hilfiger has revealed its new concept store at 100 Liverpool Street\u2019s Broadgate Centre. 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