{"id":163625,"date":"2020-12-07T14:36:13","date_gmt":"2020-12-07T14:36:13","guid":{"rendered":"https:\/\/www.theindustry.fashion\/bfc-and-cfda-collaborate-on-great-global-designer-face-coverings-campaign\/"},"modified":"2021-08-06T12:09:26","modified_gmt":"2021-08-06T12:09:26","slug":"bfc-and-cfda-collaborate-on-great-global-designer-face-coverings-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/bfc-and-cfda-collaborate-on-great-global-designer-face-coverings-campaign\/","title":{"rendered":"BFC and CFDA collaborate on \"Great Global Designer Face Coverings\" campaign"},"content":{"rendered":"<p>The major fashion councils of Britain and the USA, the British Fashion Council (BFC) and CFDA, have joined forces with Bags of Ethics on a unique collaboration to\u00a0<strong>manufacture and retail internationally\u00a0<\/strong><strong>sustainable and reusable non-medical face coverings.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Designed by three British designers, <strong>Ahluwalia, Preen by Thornton Bregazzi and Marques'Almeida<\/strong> and\u00a0three American designers, Mara Hoffman, lemlem by Liya Kebede, and Kim Shui, the project aims to raise money for the BFC Foundation Fashion Fund and CFDA\u2019s Diversity, Equity, and Inclusivity programming.<\/p>\n<p>The announcement follows on from the success of the BFC\u2019s initial campaign, <a href=\"https:\/\/www.theindustry.fashion\/british-fashion-council-launches-great-british-designer-face-coverings\/\" target=\"_blank\" rel=\"noopener noreferrer\">Great British Face Coverings,<\/a> which launched in June 2020,\u00a0and resulted in a \u00a3500,000 donation to the BFC Foundation Fashion Fund with the face coverings ranking second in an independent Which? Best Buy lab test.<\/p>\n<p>The face coverings are <strong>manufactured at Bags of Ethics<sup><span lang=\"EN-US\">TM<\/span><\/sup> 100% owned partner factories<\/strong> and will be retailed at \u00a315 &amp; $18 for three reusable, washable, fabric face coverings with two protective pouches. \u00a31 from the sale of each face covering will be donated to the BFC Foundation Fashion Fund and \u00a31 to CFDA\u2019s Diversity, Equity, and Inclusivity programming.<\/p>\n<p>They will be available to buy from <strong>bagofethics.org, Amazon, John Lewis &amp; Partners and Waitrose &amp; Partners in the UK<\/strong>.\u00a0In the US they will be retailed through Social Goods from December and on Target Online in the new year.<\/p>\n<p><span lang=\"EN-US\">British Fashion\u00a0Council CEO Caroline Rush\u00a0<\/span><span lang=\"EN-US\">said: \u201cThis is a powerful time for collaboration across all sectors and the fashion industry has demonstrated strength in unity over the last number of months. <\/span><\/p>\n<p><span lang=\"EN-US\">\"We are <strong>excited to work alongside our American counterparts to promote local designers<\/strong> while encouraging sustainable practices in the fight against the spread of Coronavirus. We are also delighted to continue working with Bag of Ethics, a longstanding supporter of the BFC, after the success of our first round of Great British Face Coverings in raising money to support British designers in surviving this challenging time.\u201d<\/span><\/p>\n<p><span lang=\"EN-US\">Steven <\/span>Kolb, CEO of the CFDA, added: \u201cThe CFDA is pleased to collaborate with the British Fashion Council, our counterpart in the UK. As the pandemic continues to impact lives worldwide,<strong> it is important that we all wear masks to protect ourselves and those around us.<\/strong><\/p>\n<p>\"We asked three of our designers - Mara Hoffman, Liya Kebede, and Kim Shui - to add their creative touch to this essential item. The masks will support our important DEI work and programming, which is key to the CFDA\u2019s core mission.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":155253,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[16741,9882,9883,10154,10030,16740,16135,15544,16743,16742,10707,10957,12671],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>BFC and CFDA collaborate on &quot;Great Global Designer Face Coverings&quot; campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"The major fashion councils of Britain and the USA, the British Fashion Council (BFC) and CFDA, have joined forces with Bags of Ethics on a unique\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/bfc-and-cfda-collaborate-on-great-global-designer-face-coverings-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BFC and CFDA collaborate on &quot;Great Global Designer Face Coverings&quot; 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