{"id":163601,"date":"2020-12-04T10:26:16","date_gmt":"2020-12-04T10:26:16","guid":{"rendered":"https:\/\/www.theindustry.fashion\/house-of-fraser-launches-in-in-collection-aimed-at-virtual-party-season\/"},"modified":"2021-08-06T12:09:24","modified_gmt":"2021-08-06T12:09:24","slug":"house-of-fraser-launches-in-in-collection-aimed-at-virtual-party-season","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/house-of-fraser-launches-in-in-collection-aimed-at-virtual-party-season\/","title":{"rendered":"House of Fraser launches \"In-In Collection\" aimed at virtual party season"},"content":{"rendered":"

House of Fraser<\/a> has released a new In-In Collection, encouraging people to get dressed up in their own homes<\/strong> as the world moves into festive party season.<\/p>\n

According to House of Fraser research, UK online searches for loungewear sets have increased by 124% in the last 12 months. This can be attributed to the lockdown measures this year, resulting in the UK population spending an increasing amount of time at home.<\/p>\n

In response to this increase, House of Fraser have created a 44-piece womenswear In-In Collection, providing comfortable loungewear, designed to be worn with flashy jewellery<\/strong> and statement heels to create the illusion of outwear.<\/p>\n

Retailing from \u00a318-\u00a3627, and ranging in sizes 2-18, the collection provides a wide range of styles from satin chemises to velvet robes.<\/p>\n\n

House of Fraser said \"the champion of the In-In Collection is the Dress-In-Gown\", a garment made with soft towel fabric and sporting bell sleeves, designed to look glamorous and feeling cosy.<\/p>\n

Sales analysis data from LovetheSales.com recently revealed<\/a> that categories in November 2020 seeing the highest increase in demand include loungewear at +122% year-on-year.<\/p>\n

Party clothing however saw a dramatic drop in demand last month at -99%.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

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