{"id":163597,"date":"2020-12-04T09:16:21","date_gmt":"2020-12-04T09:16:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/primark-owner-takes-430m-hit-from-lockdown-closures\/"},"modified":"2021-08-06T12:09:24","modified_gmt":"2021-08-06T12:09:24","slug":"primark-owner-takes-430m-hit-from-lockdown-closures","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/primark-owner-takes-430m-hit-from-lockdown-closures\/","title":{"rendered":"Primark owner takes \u00a3430m hit from lockdown closures"},"content":{"rendered":"

Primark owner Associated British Foods (ABF) has revealed that the second national lockdown in England, along with regional lockdowns and restrictions, has hit sales to the tune of \u00a3430m<\/strong>\u00a0\u2013 higher than previously expected.<\/p>\n

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But the company said it has recovered some of the costs, with overheads falling 25% during the autumn lockdowns,<\/strong> and early signs that reopened stores are seeing strong sales.<\/p>\n

Customers at Primark, which reopened in England on Wednesday, have been eager to buy clothes again and long queues have formed at some branches.<\/strong><\/p>\n

To maximise sales and spread out customer numbers, some sites have continued trading through the night,<\/a> while others have extended opening hours.<\/p>\n