{"id":163516,"date":"2020-11-26T16:06:05","date_gmt":"2020-11-26T16:06:05","guid":{"rendered":"https:\/\/www.theindustry.fashion\/kings-cross-and-coal-drops-yard-launch-united-we-shop-campaign\/"},"modified":"2021-08-06T12:09:16","modified_gmt":"2021-08-06T12:09:16","slug":"kings-cross-and-coal-drops-yard-launch-united-we-shop-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/kings-cross-and-coal-drops-yard-launch-united-we-shop-campaign\/","title":{"rendered":"King\u2019s Cross and Coal Drops Yard launch \u201cUnited We Shop\u201d campaign"},"content":{"rendered":"

Over 30 retail brands from across King\u2019s Cross and Coal Drops Yard<\/a> have come together to launch \u201cUnited We Shop\u201d \u2013 calling on Londoners to \u201cshop out to help out\u201d this Christmas.<\/strong><\/p>\n

As the capital, now confirmed to be going in to Tier 2 after Lockdown 2, prepares for non-essential retail to reopen on 2 December, the \u201cUnited We Shop\u201d campaign is a new initiative which aims to \u201ccelebrate the joy, atmosphere, personal interactions and engagement that can only be experienced when shopping in store.\u201d<\/p>\n

Following months of lockdowns and forced closures, December 2020 is going to be more important than ever as retailers hope to capture two months of Christmas shopping<\/strong> spend in just three weeks.<\/p>\n

From 3 December,\u00a02020, the community of retail brands in King\u2019s Cross and Coal Drops Yard will be hosting\u00a0exclusive offers,\u00a0including up to 40% off selected items for purchases made in store, as well as gifts with purchase and \u2018only-in-store\u2019 initiatives<\/strong> to get Londoners shopping again.<\/p>\n

James Rayner, Retail Lead at King\u2019s Cross, commented: \u201cThe UK government implemented the \u2018Eat Out to Help Out\u2019 scheme earlier this year as a result of the pandemic and, as yet, no such initiative has been developed on behalf of the retail sector who are in equal need of consumer support. Until now. Our retailers have come together to ask their valued customers and fellow Londoners to show their support and help keep our nation's shops alive.\u201d<\/p>\n

Deputy Mayor for Business, Rajesh Agrawal, said:\u00a0\u201cBusinesses continue to face enormous challenges as a result of the fight against coronavirus. Supporting retailers over the Christmas period will help them now, and in the future, as they have a key role to play in London\u2019s economic recovery<\/strong> \u2013 particularly in areas like King\u2019s Cross and Coal Drops Yard.\u201d<\/p>\n

\u00c1ine McCourt, Commercial Director at Twiin, the UK\u2019s first LA concept store in Coal Drops Yard - showcasing the hottest emerging womenswear designers from across the Atlantic - added:\u00a0\u201cWe are thrilled to be collaborating with our neighbours at Coal Drop Yards in the \u2018United We Shop\u2019 campaign.<\/p>\n

\u201cIt is more important than ever to support each other and find a way to build our businesses back up.\u00a0We can\u2019t wait to see customers again and are hopeful for a successful Christmas trade for us and all the stores at Coal Drops Yard.\u201d\u00a0<\/em><\/p>\n

Retailers taking part in the four-week initiative include American Vintage, APC, Beija London, Blackhorse Lane Ateliers, Botanical Boys, Cissy Wears, Earl of East, Joseph Cheaney & Sons, Manifesto, Maya Magal, Nike<\/a>, Paul Smith<\/a>, Radio Hair Salon, Roseur, S120, Samsung, SpaceNK, Sweaty Betty<\/a>, Tom Dixon, Tracey Neuls, Twiin, Wolf & Badger<\/a> and Boutique by Shelter. Each store will offer a different incentive designed to entice shoppers in store.<\/p>\n

Creating a safe and secure space for visitors is a number one priority for King\u2019s Cross, and all activity is being developed in line with the current government guidelines on social distancing.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

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