{"id":163502,"date":"2020-11-25T13:26:17","date_gmt":"2020-11-25T13:26:17","guid":{"rendered":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/"},"modified":"2021-08-06T12:09:15","modified_gmt":"2021-08-06T12:09:15","slug":"centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/","title":{"rendered":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas"},"content":{"rendered":"<p>A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that <strong>22% plan to buy themselves something this Christmas,<\/strong> with 15% planning to buy new clothes to lift their mood and 10% looking to buy themselves new make-up.<\/p>\n<p><!--more--><\/p>\n<p>Many feel they simply deserve a treat this year, and <strong>29% are not expecting many gifts from others in this very different year.<\/strong><\/p>\n<p>Almost a third of respondents <strong>feel that Christmas is more important to them than ever this year,<\/strong> so will be putting more thought into the presents they buy, with a fifth looking to spend more time choosing personal gifts.<\/p>\n<p>Some 30% of those asked are <strong>feeling more \"emotional\"\u00a0about the festive season<\/strong> and, with just under six weeks to go until Christmas, shoppers are looking forward to spending time with their family and friends again.<\/p>\n<p>People are also planning to put their decorations up earlier than normal and will buy more \"lavish\" food in order to make Christmas 2020 extra special.<\/p>\n<p>Kim Priest, Head of Marketing at centre:mk, said: \u201cGiven the year that everybody has had, it is interesting to see so many people are planning to buy themselves a gift this Christmas, as well as for their friends and family. <strong>This self-gifting trend will bring positivity to many<\/strong> who feel they deserve a treat as they have indulged less during this extraordinary year.<\/p>\n<p>\u201cOur research also reveals that while the number of people that individuals plan to buy for hasn\u2019t greatly changed, nor the amount they spend, the effort and thought going into gifts has increased, as people are feeling more emotional about Christmas this year than ever before.\u201d<\/p>\n<p>Following a stressful 2020,<strong> 14% plan to buy more wellbeing gifts this year.<\/strong> The most popular gifts on people\u2019s shopping lists included perfume or aftershave, candles and skincare, with festive favourites chocolates, alcohol and books topping the list.<\/p>\n<p>The research also found that <strong>the average adult also plans to buy Christmas presents for eight people,<\/strong> and the amount of money people plan to spend has only decreased by \u00a311 \u2013 with an average of \u00a3347 being forked out this year, compared to \u00a3358 in 2019.<\/p>\n<p>More than half of those polled have already started their shopping and 26% started earlier than they usually would. A very organised <strong>16% hope to finish their gift buying as early as four weeks before the big day,<\/strong> which unsurprisingly falls on Black Friday, 27 November, while 21% realistically plan to complete it by 18 December, with one full week to spare.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":138767,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[11642,16102,16635],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-25T13:26:17+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:09:15+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Picture-1-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1078\" \/>\n\t<meta property=\"og:image:height\" content=\"1034\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Bottomley\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Bottomley\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\"},\"author\":{\"name\":\"Tom Bottomley\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\"},\"headline\":\"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas\",\"datePublished\":\"2020-11-25T13:26:17+00:00\",\"dateModified\":\"2021-08-06T12:09:15+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\"},\"wordCount\":429,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"centre:mk\",\"Christmas 2020\",\"Kim Priest\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\",\"url\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\",\"name\":\"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-11-25T13:26:17+00:00\",\"dateModified\":\"2021-08-06T12:09:15+00:00\",\"description\":\"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8\",\"name\":\"Tom Bottomley\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g\",\"caption\":\"Tom Bottomley\"},\"description\":\"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion","description":"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/","og_locale":"en_GB","og_type":"article","og_title":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion","og_description":"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something","og_url":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2020-11-25T13:26:17+00:00","article_modified_time":"2021-08-06T12:09:15+00:00","og_image":[{"width":1078,"height":1034,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Picture-1-1.png","type":"image\/png"}],"author":"Tom Bottomley","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Bottomley","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/"},"author":{"name":"Tom Bottomley","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8"},"headline":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas","datePublished":"2020-11-25T13:26:17+00:00","dateModified":"2021-08-06T12:09:15+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/"},"wordCount":429,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["centre:mk","Christmas 2020","Kim Priest"],"articleSection":{"1":"News &amp; Insight","2":"Retail &amp; Etail"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/","url":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/","name":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2020-11-25T13:26:17+00:00","dateModified":"2021-08-06T12:09:15+00:00","description":"A new study of 2,000 UK adults aged 18+ by OnePoll - on behalf of the centre:mk shopping centre - has revealed that 22% plan to buy themselves something","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/centremk-study-reveals-nearly-a-quarter-of-adults-to-self-gift-this-christmas\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Centre:mk study reveals nearly a quarter of adults to self-gift this Christmas"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/7b2ff82794ce6d11ac94a1400a6199b8","name":"Tom Bottomley","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e44057837472f5ee392fba958fba6b98?s=96&d=mm&r=g","caption":"Tom Bottomley"},"description":"Tom Bottomley is a Contributing Editor at TheIndustry.fashion tom.bottomley@theindustry.fashion"}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163502"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/39"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=163502"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163502\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/138767"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=163502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=163502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=163502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}