{"id":163495,"date":"2020-11-25T10:35:14","date_gmt":"2020-11-25T10:35:14","guid":{"rendered":"https:\/\/www.theindustry.fashion\/west-end-businesses-outline-wish-list-for-government-to-save-christmas-and-protect-london\/"},"modified":"2021-08-06T12:09:14","modified_gmt":"2021-08-06T12:09:14","slug":"west-end-businesses-outline-wish-list-for-government-to-save-christmas-and-protect-london","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/west-end-businesses-outline-wish-list-for-government-to-save-christmas-and-protect-london\/","title":{"rendered":"West End businesses outline wish list for government to save Christmas and protect London"},"content":{"rendered":"<p>In the wake of the Prime Minister confirming that Lockdown 2 will be ending on 2 December, with a newly modified three tier system once again set to be implemented, the Heart of London Business Alliance has <strong>outlined a Christmas wish list for the government in order to protect central London\u2019s businesses<\/strong> and the wider UK economy.<\/p>\n<p><!--more--><\/p>\n<p>The Alliance is <strong>hoping that London will be placed \u201cin a lower tier given the falling infection rates,\u201d<\/strong> though it\u2019s likely that the capital will be plunged back in to Tier 2 when the various tiers of the country are announced tomorrow (Thursday, 26 November, 2020).<\/p>\n<p>Measures being outlined to make a difference this Christmas include<strong> extending retail hours on Sunday,<\/strong> which would allow shops to accommodate more customers while maintaining a greatly reduced customer density, also avoiding queueing.<\/p>\n<p>The proposals also suggest <strong>working with TfL on a \u201cpre-Christmas travel package\u201d,<\/strong> including offering two for one travel on public transport \u2013 to ease people back in and allow them to see for themselves that visiting central London is a safe and enjoyable activity.<\/p>\n<p><strong>Reintroducing the night tube and pausing the Congestion Charge<\/strong> are other key factors which are suggested could help, as well as promoting the nation\u2019s capital \u201cloudly and proudly\u201d as a unique and safe Christmas experience.<\/p>\n<p>Ros Morgan, Chief Executive of Heart of London Business Alliance, said:<strong>\u00a0<\/strong>\u201cWe are pleased to see that\u00a0the national lockdown will be ending after 2 December as planned. Now we have a confirmed date that lockdown will be lifted,<strong> we believe there is still a chance to help central London\u2019s businesses experience a good pre-Christmas period.<\/strong><\/p>\n<p>\u201cPublic health rightly remains the priority, however we\u00a0are\u00a0hoping that London will be placed in a lower tier given the falling infection rates.\u00a0<strong>We look forward to people being welcomed back into the capital in a safe and secure way\u00a0<\/strong>to ensure that\u00a0Christmas in the West End is not cancelled.<\/p>\n<p>\u201cThe unique blend of businesses in London, and particularly the West End, means that so far <strong>COVID-19 restrictions have disproportionately affected London\u2019s hospitality, retail and cultural sectors<\/strong>. And, with the likelihood of some form of restrictions continuing well into 2021, business, local government and national government need to work together to get through this critical period.<\/p>\n<p>\u201cThat\u2019s why we have outlined a Christmas wish list of both practical and creative measures we believe that the government should consider in order to protect London, the beating heart of the UK\u2019s economy.\u201d<\/p>\n<p>The <a href=\"https:\/\/heartoflondonbid.london\/\">Heart of London Business Alliance<\/a>\u00a0<strong>represents the 500 leading businesses and 100 top property owners in around Piccadilly Circus, St James\u2019s, Leicester Square\u00a0 and the St Martin\u2019s area.<\/strong> These parts of the West End are the among the most culturally rich areas in the world and are the epicentre of London\u2019s theatre, cinema and entertainment industry.<\/p>\n<p>Other pre-Christmas suggestions from the Alliance include <strong>launching \"Culture Vulture\" vouchers<\/strong> \u2013 an incentive scheme to protect the capital\u2019s theatres and cultural venues once they can reopen, bringing back \"Eat Out to Help Out\" and backing live events with an insurance scheme.<\/p>\n<p>Poignantly, the wish list includes changing the formula for the discretionary grant to businesses to reflect the number of businesses in a borough, and the business rates collected, rather than the number of residents, as the Alliance says <strong>this has \u201cunfairly penalised central London.\u201d<\/strong><\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":141328,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[16051,16050,10403],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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