{"id":163377,"date":"2020-11-12T20:08:58","date_gmt":"2020-11-12T20:08:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/"},"modified":"2021-08-06T12:09:03","modified_gmt":"2021-08-06T12:09:03","slug":"in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/","title":{"rendered":"In Pictures: Ganni unveils \"kitchen collection\", designed under lockdown"},"content":{"rendered":"<p>Ganni, the sustainable, contemporary Danish brand, has <strong>unveiled its pre-SS21 collection, which was designed from creative director Ditte Reffstrup's kitchen during lockdown.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The<span class=\"Apple-converted-space\">\u00a0\"<\/span>Home Is Where the Heart Is\" collection<span class=\"Apple-converted-space\">\u00a0\"<\/span><strong>goes to the heart of Ganni, featuring longtime label favourites,<\/strong> digging into what the brand stands for\", it said.<\/p>\n<p><span class=\"Apple-converted-space\">Reffstrup began the design process in February, just as the COVID-19\u00a0crisis was beginning to take hold across the\u00a0world and was<strong>\u00a0forced to work from home\u00a0and collaborate with her design\u00a0team via\u00a0video calls,<\/strong> a process she said led to a collection\u00a0that is \"Ganni to the max\".<\/span><\/p>\n<p><span class=\"Apple-converted-space\">The brand is known for its off-beat styling and\u00a0unexpected details and these are evident in the new collection, such as <strong>over-sized collars and jewelled buttons and, for the first time, the addition of pattern to\u00a0tailoring<\/strong><\/span><span class=\"Apple-converted-space\">\u00a0<\/span>with a rose-print army-beige jacquard suit with a long ankle grazing skirt.<\/p>\n<p>Suiting and dresses this season feature ties to switch up the silhouette \u2013 allowing the wearing to lace it to make it tighter. Oversized knits feature strongly with frills added to ribbed knits and <strong>the signature smiley face sweatshirt is back.\u00a0<\/strong><\/p>\n\n<p>\u201cIn the very beginning of our design process everything was so completely different. When we started out in February, we were on a crazy energised high from Fashion Week, where we\u2019d worked with this amazing collective of women artists and creatives on the FW20 show. <strong>We had a kitchen party at our house the night before the show \u2013 everyone was dancing,<\/strong> 100% GANNI style.<\/p>\n<p>\"Then <strong>just after, lockdown happened and the collection became something else.<\/strong> It was so hard in the beginning, but it turned into a really positive experience, somehow turning our creative process upside down.I had to work on the collection from our kitchen during the lockdown in Copenhagen, with the kids running around, so I nicknamed it \u201cthe kitchen collection\u201d. It felt really emotional.<\/p>\n<p>\"<strong>Our team was really focused, no travel, no distractions.<\/strong> Even though we were apart \u2013 everyone felt so close, like we were getting to know each other all over again. I think you see that in the clothes. It\u2019s GANNI to the max, with a real classic feel \u2013 the suiting, the dresses, a frill on a knit, always something unexpected. There are a couple of upbeat dressy-dresses too. I am longing for that feeling of being on the dance floor,\" Reffstrup said.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":141123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,12969],"tags":[16483,12557],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>In Pictures: Ganni unveils &quot;kitchen collection&quot;, designed under lockdown - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Ganni, the sustainable, contemporary Danish brand, has unveiled its pre-SS21 collection, which was designed from creative director Ditte Reffstrup&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"In Pictures: Ganni unveils &quot;kitchen collection&quot;, designed under lockdown - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Ganni, the sustainable, contemporary Danish brand, has unveiled its pre-SS21 collection, which was designed from creative director Ditte Reffstrup&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-12T20:08:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:09:03+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/ganni_el_js_15.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"719\" \/>\n\t<meta property=\"og:image:height\" content=\"516\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"In Pictures: Ganni unveils \\\"kitchen collection\\\", designed under lockdown\",\"datePublished\":\"2020-11-12T20:08:58+00:00\",\"dateModified\":\"2021-08-06T12:09:03+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/in-pictures-ganni-unveils-kitchen-collection-designed-under-lockdown\/\"},\"wordCount\":598,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Ditte Reffstrup\",\"Ganni\"],\"articleSection\":{\"0\":\"Brands &amp; 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