{"id":163374,"date":"2020-11-12T18:40:44","date_gmt":"2020-11-12T18:40:44","guid":{"rendered":"https:\/\/www.theindustry.fashion\/eco-conscious-shoppers-fuel-kind-bag-growth\/"},"modified":"2021-08-06T12:09:02","modified_gmt":"2021-08-06T12:09:02","slug":"eco-conscious-shoppers-fuel-kind-bag-growth","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/eco-conscious-shoppers-fuel-kind-bag-growth\/","title":{"rendered":"Eco-conscious shoppers fuel Kind Bag growth"},"content":{"rendered":"<p>London-based sustainable start-up Kind Bag, which creates <strong>eco-friendly shopping bags out of recycled plastic bottles,<\/strong> has reported a strong first year of growth as shoppers, \u201ceschew fast fashion items and look for sustainable products that stand the test of time,\u201d the brand said.<\/p>\n<p><!--more--><\/p>\n<p>Kind Bag, which <strong>turned over \u00a3500,000 in its first year and recycled more than 1.5 million plastic bottles in the process,<\/strong> said that growth had been fuelled by UK online sales and a \u201chealthy export market,\u201d with new distribution channels opening up across Australia, Canada, China, Denmark, Japan, Indonesia, Norway and Singapore.<\/p>\n<p>Building on its first-year growth, the brand said it had \u201ca strong NPD pipeline coming up\u201d including a<strong> special collaboration with William Morris in the new year.\u00a0<\/strong><\/p>\n<p>Lightweight, durable and water resistant, there are currently over <strong>30 prints in the Kind Bag range<\/strong> \u2013 from geometric and retro through to floral and foodie.<\/p>\n<p><strong>Each eco-friendly bag is made using six old plastic bottles<\/strong> from the ocean and landfill sites that end up in waste collection centres in Asia.<\/p>\n<p>Kind Bag is currently available in the UK from the brand\u2019s website <a href=\"http:\/\/www.kindbag.co\/\">kindbag.co<\/a>, Selfridges and independent retailers nationwide.<\/p>\n<p>Founder Maria Rodriguez said: \u201cWe are currently the only reusable bag on the market to use 100% Recycled Polyethylene Terephthalate (RPET), with <strong>a completely sustainable and ethical production process.\u00a0<\/strong><\/p>\n<p>\"<strong>Everything from the product itself and the ink used, through to the recycled packaging has been carefully chosen<\/strong> with the planet in mind. We also work with the charity <a href=\"https:\/\/justoneocean.org\/\">Just One Ocean<\/a> to donate 10% of all profits to help preserve the oceans for future generations.<\/p>\n<p>\u201cWith COVID-19 changing the retail landscape, we\u2019ve seen consumer shopping behaviour shifting. Now more than ever consumers are eschewing fast fashion items and looking for sustainable products that stand the test of time,\u201d Rodriguez added.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":141118,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,12969],"tags":[16476,16477,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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