{"id":163364,"date":"2020-11-12T00:30:05","date_gmt":"2020-11-12T00:30:05","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ynap-partners-with-hrh-the-prince-of-wales-charity-on-a-sustainable-luxury-collection\/"},"modified":"2021-08-06T12:09:00","modified_gmt":"2021-08-06T12:09:00","slug":"ynap-partners-with-hrh-the-prince-of-wales-charity-on-a-sustainable-luxury-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ynap-partners-with-hrh-the-prince-of-wales-charity-on-a-sustainable-luxury-collection\/","title":{"rendered":"YNAP partners with HRH The Prince of Wales' charity on a sustainable luxury collection"},"content":{"rendered":"

YOOX NET-A-PORTER Group has partnered with HRH The Prince of Wales' charity to create a sustainable luxury capsule collection \u2013 designed in Italy and crafted in the UK<\/strong> \u2013 to be sold in aid of The Prince's Foundation.<\/p>\n

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The 18-piece womenswear and menswear capsule will be sold from today across YOOX, Net-A-Porter, Mr Porter and The Outnet,<\/strong> and\u00a0is the result of a training programme \u2013 The Modern Aritisan project \u2013 developed by YOOX NET-A-PORTER GROUP and The Prince\u2019s Foundation, which fuses traditional craftsmanship with digital tools such as data insights to create a new form of luxury with sustainability at its heart.<\/p>\n

Six Italian students from leading design school Politecnico di Milano\u2019s Fashion in Process (FiP) research laboratory<\/strong> led the design of the \"YOOX NET-A-PORTER for The Prince\u2019s Foundation\" collection. Meanwhile British artisans undertook training in small batch productions skills at Dumfries House, the headquarters of The Prince\u2019s Foundation in Ayrshire, Scotland,\u00a0allowing them to craft the majority of the collection by hand in the estate\u2019s Textile Training Centre.<\/p>\n

\"YOOX<\/a>

The collection<\/p><\/div>\n

During the manufacturing process, the artisans learnt advanced technical production skills such as industrial sewing, pattern drafting and quality control, while also developing the expertise to handle wool, cashmere and silk fabrics to ensure garment finishes meet the requirements of the luxury market. These skills were then formally recognised with the manufacturing artisans completing a Modern Apprenticeship Award in Heritage Textiles in partnership with Glasgow Clyde College.<\/strong><\/p>\n

The knitwear was designed by the Italian artisans and manufactured at Johnstons of Elgin\u2019s knitwear mill in Hawick,<\/strong> Scotland, where all of the artisans learnt about the British knitwear development process.<\/p>\n

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The Modern Artisans at work at Dumfries House<\/p><\/div>\n

To complement their manufacturing skills the six designers\u00a0were granted exclusive access to five years\u2019 worth of YOOX NET-A-PORTER data on long-term preferences of the group\u2019s 4.3 million customers.<\/strong> They learnt how to process image data and use AI visual recognition to inform the styles and silhouettes of their designs.<\/p>\n

For example in the womenswear collection the wide legs and midi lengths to the cinched-in waists and pussy bows were design choices informed by customer preferences.<\/strong> Similarly, data informed the choice of colours in the menswear, from the camel coat to the navy trousers, and influenced defining features such as the drawstring detail at the waist of the casual trousers.<\/p>\n