{"id":163356,"date":"2020-11-11T11:42:47","date_gmt":"2020-11-11T11:42:47","guid":{"rendered":"https:\/\/www.theindustry.fashion\/brits-set-to-spend-1-44m-on-singles-day-shopping\/"},"modified":"2021-08-06T12:09:00","modified_gmt":"2021-08-06T12:09:00","slug":"brits-set-to-spend-1-44m-on-singles-day-shopping","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/brits-set-to-spend-1-44m-on-singles-day-shopping\/","title":{"rendered":"Brits set to spend \u00a31.44bn on Singles' Day shopping"},"content":{"rendered":"<p><strong>The UK is forecast to set a new spending record of \u00a31.437bn this Singles\u2019 Day, up 11.8% on 2019<\/strong> despite a national lockdown, according to a new report.<\/p>\n<p>The UK\u2019s awareness of Singles\u2019 Day continues to grow, with 19.7% of the population familiar with the discounting event - 19% more than last year<\/p>\n<p><strong>Originating in China in the 1990\u2019s, Singles\u2019 Day is celebrated annually on 11th November, and was initially created as an occasion for single people<\/strong> to buy themselves gifts.<\/p>\n<p>In recent years, Singles\u2019 Day has become an increasingly global event, with Chinese corporation Alibaba marketing it as a mass discounting event. In 2019, Alibaba sold $38.4bn\u2019s worth of goods on Singles\u2019 Day alone.<\/p>\n<p>The Shopping for Christmas 2020 report, commissioned by VoucherCodes.co.uk, reveals that <strong>online sales are set to make up 92.8% of total UK sales this Singles\u2019 Day (\u00a31.33bn)<\/strong>, as consumers take advantage of online offers during lockdown.<\/p>\n<p>Retailers predicted to take part in Singles\u2019 Day by offering online promotions include <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/asos\">ASOS<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/boohoo\">Boohoo<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/oasis\">Oasis<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/warehouse-fashions-limited\">Warehouse<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/prettylittlething\">Pretty Little Thing<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/nasty-gal\">Nasty Gal<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/karen-millen\">Karen Millen<\/a>, Look Fantastic, Deliveroo and Superdrug.<\/p>\n<p>Anita Naik, Lifestyle Editor at\u00a0VoucherCodes.co.uk, said: \u201cWith the success of Black Friday and the post-Christmas Sales, <strong>it\u2019s unsurprising to see that Single\u2019s Day is starting to gain traction with consumers here in the UK - us Brits love a discount!<\/strong><\/p>\n<p>\u201cSingles\u2019 Day is a great opportunity to get a head start on Christmas shopping, as some retailers may be offering similar online discounts to those you can expect on Black Friday.\u201d<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143048 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-05-11-at-18.39.04-2.png\" alt=\"\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":141086,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[16458,16456,14403,16455,16457,13730],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Brits set to spend \u00a31.44bn on Singles&#039; 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