{"id":163342,"date":"2020-11-10T10:59:30","date_gmt":"2020-11-10T10:59:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/joules-partners-with-woodland-trust-and-unveils-christmas-campaign\/"},"modified":"2021-08-06T12:08:59","modified_gmt":"2021-08-06T12:08:59","slug":"joules-partners-with-woodland-trust-and-unveils-christmas-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/joules-partners-with-woodland-trust-and-unveils-christmas-campaign\/","title":{"rendered":"Joules partners with Woodland Trust and unveils Christmas campaign"},"content":{"rendered":"

Premium British lifestyle brand Joules<\/a> has joined forces with its charity partner the Woodland Trust, to educate its customers and help give back to the environment this Christmas.<\/strong><\/p>\n

Following the launch of its new festive\u00a0\u2018Woodland Edit\u2019\u00a0on 6 November, Joules will plant a tree with the Woodland Trust for every one of the edit\u2019s 19 products sold during the Christmas period.<\/p>\n

The initiative supports Joules\u2019 pledge to plant a quarter of a million trees by 2022<\/strong>. The pledge was announced in March 2020 and supports the Woodland Trust\u2019s overall campaign to plant 50 million new trees by 2025.<\/p>\n

The edit includes a variety of festive items including a \u2018Cracking Christmas Jumper\u2019 which can be worn by all the family.<\/p>\n\n

In addition to the launch of the edit this week, Joules has unveiled its Christmas animation \u2018A Woodland Tale\u2019.<\/strong><\/p>\n

The video aims to raise awareness of the Woodland Trust, the need to give back to nature and to protect the endangered species who make an appearance in it.<\/p>\n