{"id":163278,"date":"2020-11-03T15:19:57","date_gmt":"2020-11-03T15:19:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/juicy-couture-partners-with-apparis-to-celebrate-25th-anniversary\/"},"modified":"2021-08-06T12:08:52","modified_gmt":"2021-08-06T12:08:52","slug":"juicy-couture-partners-with-apparis-to-celebrate-25th-anniversary","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/juicy-couture-partners-with-apparis-to-celebrate-25th-anniversary\/","title":{"rendered":"Juicy Couture partners with Apparis to celebrate 25th anniversary"},"content":{"rendered":"

Los Angeles-based brand Juicy Couture<\/a> is to celebrate its 25th anniversary with a collaboration with vegan clothing label Apparis.<\/strong><\/p>\n

The collaboration sees a collection of faux-fur loungewear, including Juicy\u2019s first-ever faux fur tracksuit.<\/strong><\/p>\n

Apparis\u2019 new Pluche Sasha coat is also part of the limited edition capsule in Juicy Couture's iconic pink, along with a mixed media puffer jacket.<\/p>\n

Back in September, the brand collaborated with Kappa on an 2000's-inspired collection featuring a velour tracksuit and T-Mobile Sidekick.<\/p>\n

The campaign images feature\u00a0Skate Kitchen Twins, Brenn and Jules Lorenzo, who are founding members of Skate Kitchen \u2013 an all-female skate crew<\/strong> that teases the idea that women belong in the kitchen.<\/p>\n\n

Juicy Couture was founded in\u00a0Pamela Skaist Levy and Gela Nash Taylor\u00a0in California in the late 1990s as a contemporary wear brand<\/strong> and its signature velour tracksuit was introduced in 2001.<\/p>\n

The brand caught on to the idea of celebrity endorsement early and sent its clothes to celebrities such as Paris Hilton and\u00a0Madonna<\/strong>, who received a custom-made tracksuit, and sales rocketed.<\/p>\n

At the height of its popularity in 2003 Skaist Levy and Nash Taylor\u00a0sold the brand to the Liz Claiborne group and the brand was eventually expanded into categories including swimwear, jewellery, accessories and fragrance.<\/p>\n

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Topshop<\/a> would later collaborate with Juicy on an accessibly priced limited edition collection after which Urban Outfitters<\/a>\u00a0followed suit.<\/p>\n<\/div>\n