{"id":163272,"date":"2020-11-03T11:04:14","date_gmt":"2020-11-03T11:04:14","guid":{"rendered":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/"},"modified":"2021-08-06T12:08:51","modified_gmt":"2021-08-06T12:08:51","slug":"speedo-appoints-new-global-brand-director","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/","title":{"rendered":"Speedo appoints new Global Brand Director"},"content":{"rendered":"

Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand.<\/strong><\/p>\n

McFadyen joined the Pentland Brands business as the Brand Director for Berghaus in 2018<\/strong>. Since then, he has led Berghaus to deliver growth across both financial and brand metrics, including the rapid transformation of the brand strategy that has led to the development of new product ranges and expansion into new markets.<\/strong><\/p>\n

McFadyen has over 20 years\u2019 experience working with some of the world's most highly regarded brands<\/strong>, including Red Bull, Heineken, O2 and Nando's.<\/p>\n

Chirag Patel, Chief Executive Officer, Pentland Brands, said: \u201cKev has a passion for sport and outstanding credentials in building brands across multiple industries. We know that he will bring an exciting new perspective to the Speedo brand and will seize the moment in making Speedo matter more to consumers in an Olympic year<\/strong>.\u201d<\/p>\n

McFadyen replaces Rob Hicking, who first joined Speedo as Head of Finance in 2011, becoming Chief Financial Officer in 2015 and then moving into the Speedo Brand Director role in 2017.<\/p>\n

On Hicking\u2019s departure, Patel commented: \u201cI would like to thank Rob for his incredible leadership over the past nine years. Rob has led the brand in delivering year-on-year sales and profit growth, its investment into emerging markets and positioning Speedo as the category-leading brand for both competitive and regular swimmers.\u201d<\/p>\n

McFadyen will join Speedo from January 2021 but will remain on the Berghaus advisory board<\/strong> alongside Sir Chris Bonington and Leo Houlding.<\/p>\n

Nadine Thompson, Commercial Director for Berghaus & Endura, and Paul Anderton, Head of Category for Berghaus, will provide the day-to-day leadership for the brand on an interim basis.<\/p>\n

In September, Pentland Brands announced changes to its executive team as Andy Long will step down as CEO at Pentland Brands Limited in January 2021<\/a> to join its parent company, Pentland Group Limited, as a Director.<\/p>\n

\"\"<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

[…]<\/p>\n","protected":false},"author":49,"featured_media":140934,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6],"tags":[16370,13283,16367,16369,13229,16368,10538,9952,10469],"acf":[],"yoast_head":"\nSpeedo appoints new Global Brand Director - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Speedo appoints new Global Brand Director - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-03T11:04:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screenshot-2020-09-07-at-12.12.18-1.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1822\" \/>\n\t<meta property=\"og:image:height\" content=\"1158\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"Speedo appoints new Global Brand Director\",\"datePublished\":\"2020-11-03T11:04:14+00:00\",\"dateModified\":\"2021-08-06T12:08:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\"},\"wordCount\":312,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"apppointment\",\"Berghaus\",\"Chirag Patel\",\"Kev McFadyen\",\"Pentland Brands\",\"Rob Hicking\",\"Speedo\",\"Sportswear\",\"swimwear\"],\"articleSection\":{\"0\":\"Brands & Designers\",\"2\":\"News & Insight\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\",\"url\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\",\"name\":\"Speedo appoints new Global Brand Director - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-11-03T11:04:14+00:00\",\"dateModified\":\"2021-08-06T12:08:51+00:00\",\"description\":\"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Speedo appoints new Global Brand Director\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\",\"name\":\"Tom Shearsmith\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g\",\"caption\":\"Tom Shearsmith\"},\"description\":\"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion\",\"sameAs\":[\"http:\/\/www.theindustry.fashion\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Speedo appoints new Global Brand Director - TheIndustry.fashion","description":"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/","og_locale":"en_GB","og_type":"article","og_title":"Speedo appoints new Global Brand Director - TheIndustry.fashion","og_description":"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business","og_url":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2020-11-03T11:04:14+00:00","article_modified_time":"2021-08-06T12:08:51+00:00","og_image":[{"width":1822,"height":1158,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screenshot-2020-09-07-at-12.12.18-1.png","type":"image\/png"}],"author":"Tom Shearsmith","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Tom Shearsmith","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/"},"author":{"name":"Tom Shearsmith","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be"},"headline":"Speedo appoints new Global Brand Director","datePublished":"2020-11-03T11:04:14+00:00","dateModified":"2021-08-06T12:08:51+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/"},"wordCount":312,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["apppointment","Berghaus","Chirag Patel","Kev McFadyen","Pentland Brands","Rob Hicking","Speedo","Sportswear","swimwear"],"articleSection":{"0":"Brands & Designers","2":"News & Insight"},"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#respond"]}],"copyrightYear":"2020","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/","url":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/","name":"Speedo appoints new Global Brand Director - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2020-11-03T11:04:14+00:00","dateModified":"2021-08-06T12:08:51+00:00","description":"Pentland Brands has announced the appointment of Kev McFadyen as Global Brand Director for its Speedo brand. McFadyen joined the Pentland Brands business","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/speedo-appoints-new-global-brand-director\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"Speedo appoints new Global Brand Director"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be","name":"Tom Shearsmith","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/1993ae8ec37cfdfcf1fe2dc8bb0c7b8a?s=96&d=mm&r=g","caption":"Tom Shearsmith"},"description":"Tom Shearsmith is the News Editor & Senior Writer at TheIndustry.fashion, joining the company in January 2019. Tom also produces the podcasts for TheIndustry.fashion","sameAs":["http:\/\/www.theindustry.fashion"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163272"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/49"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=163272"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/163272\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/140934"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=163272"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=163272"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=163272"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}