{"id":163265,"date":"2020-11-02T19:30:22","date_gmt":"2020-11-02T19:30:22","guid":{"rendered":"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/"},"modified":"2021-08-06T12:08:51","modified_gmt":"2021-08-06T12:08:51","slug":"asda-unveils-christmas-2020-advert","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/","title":{"rendered":"ASDA unveils Christmas 2020 advert"},"content":{"rendered":"<p>With only seven Mondays left in the calendar until Christmas, anticipation for joy-inducing Christmas adverts is building.<strong> <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/asda\">ASDA<\/a> will be the first retailer to showcase its Christmas 2020 festive campaign on TV, titled ASDA Price Christmas.<\/strong><\/p>\n<p>The advert also see the return of ASDA character Sunny and his family\u00ad, who previously featured in the ASDA price re-launch and Halloween campaigns, stepping into the magic of Christmas preparations.<\/p>\n<p><iframe loading=\"lazy\" title=\"That\u2019s an Asda Price Christmas | Asda Christmas TV Advert 2020\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/aOLTPVm1eOo?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Led by Sunny, the advert<strong> follows the family getting ready for Christmas, bringing to life key festive themes as well as the range of ASDA products available including party food, decorations and George clothing.<\/strong><\/p>\n<p>Christmas items from George this year include popular franchises such as Disney's Mickey Mouse, Star Wars: The Mandalorian, Elf on a Shelf and The Grinch.<\/p>\n\n<p>ASDA\u2019s Chief Customer Officer Anna-Maree Shaw, said:\u00a0\u201cAt ASDA, we know how important Christmas is for our customers, this year more than ever before. Christmas is going to be a little different for everyone, but through our \u2018ASDA Price Christmas\u2019 campaign, <strong>we want to reassure customers that everyone can have an extra special Christmas at the prices they want<\/strong>, which is why we\u2019re keeping prices magically low. With great quality products at great value across food, drink &amp; home, customers can make the most of the festivities without having to compromise.\u201d<\/p>\n<p>Eilidh Macaskill, Vice President Creative and Media at ASDA, commented: \u201cWe\u2019re so excited the festive season is finally here, and can\u2019t wait for our advert to hit TV screens. We loved working with Sunny and his family to bring our ASDA Price Christmas to life, showcasing the magic of Christmas at prices that all customers deserve.\u201d<\/p>\n<p>The ad will launch with a special two-minute film today at 8.45pm on ITV1,<sup>\u00a0<\/sup>during a break in Coronation Street.<\/p>\n<p>Last month, the\u00a0<a href=\"https:\/\/www.theindustry.fashion\/asda-returns-to-british-ownership-as-billionaire-tycoons-win-takeover-battle\/\">billionaire brothers behind petrol forecourt firm EG Group and private equity firm TDR Capital<\/a> won a \u00a36.8 billion takeover battle for the supermarket giant.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/?utm_source=website&amp;utm_medium=banner&amp;utm_campaign=insight_button&amp;utm_content=insight_button_0719\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-143048 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2020-05-11-at-18.39.04-2.png\" alt=\"\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":140921,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[16356,16355,11770,12805,9955,16102,16354,16353,10120],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASDA unveils Christmas 2020 advert - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"With only seven Mondays left in the calendar until Christmas, anticipation for joy-inducing Christmas adverts is building. 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ASDA will be the first retailer\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-11-02T19:30:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:08:51+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/asdaprice.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1280\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"ASDA unveils Christmas 2020 advert\",\"datePublished\":\"2020-11-02T19:30:22+00:00\",\"dateModified\":\"2021-08-06T12:08:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/\"},\"wordCount\":517,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"advert\",\"Anne-Maree Shaw\",\"Anne-Marie Curtis\",\"ASDA\",\"Christmas\",\"Christmas 2020\",\"Eilidh Macaskill\",\"George\",\"TV\"],\"articleSection\":{\"1\":\"News &amp; Insight\",\"2\":\"Retail &amp; Etail\",\"3\":\"Tech &amp; Media\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/\",\"url\":\"https:\/\/www.theindustry.fashion\/asda-unveils-christmas-2020-advert\/\",\"name\":\"ASDA unveils Christmas 2020 advert - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-11-02T19:30:22+00:00\",\"dateModified\":\"2021-08-06T12:08:51+00:00\",\"description\":\"With only seven Mondays left in the calendar until Christmas, anticipation for joy-inducing Christmas adverts is building. 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