{"id":163256,"date":"2020-11-02T09:33:46","date_gmt":"2020-11-02T09:33:46","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sweaty-betty-seeks-investor-as-demand-for-athleisure-soars\/"},"modified":"2021-08-06T12:08:50","modified_gmt":"2021-08-06T12:08:50","slug":"sweaty-betty-seeks-investor-as-demand-for-athleisure-soars","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sweaty-betty-seeks-investor-as-demand-for-athleisure-soars\/","title":{"rendered":"Sweaty Betty seeks investor as demand for athleisure soars"},"content":{"rendered":"<p>Sweaty Betty is reported to be seeking further investment to capitalise on the soaring demand for athleisure during the COVID-19 crisis.<\/p>\n<p><!--more--><\/p>\n<p>The British premium women's brand has hired Goldman Sachs to investigate the possibility of finding an investor in <strong>a move which could value the business at \u00a3250m,<\/strong> according to <a href=\"https:\/\/www.thetimes.co.uk\/edition\/business\/sweaty-betty-in-dash-for-new-investor-5fszrknlg\" target=\"_blank\" rel=\"noopener noreferrer\"><em>The Times<\/em><\/a>.<\/p>\n<p><strong>Founded by Tamara Hill-Norton and her husband Simon in 1998<\/strong>, the business already counts US-based global investor L Catterton among its backers.<\/p>\n<p>The brand was <strong>at the vanguard of the athleisure movement that was booming even before COVID-19<\/strong> as consumers incorporated more wellness and exercise activities into their lives and needed a wardrobe to match.<\/p>\n<p>Sweaty Betty creates activewear for a number of specialist sports disciplines from yoga to running and skiing and its <strong>clothes and accessories are designed to be worn in and out of the gym.<\/strong> It has become famous for its <a href=\"https:\/\/www.sweatybetty.com\/shop\/bottoms\/leggings\/super-sculpt-leggings\">\u00a385 \"bum sculpting\" leggings.<\/a><\/p>\n<p>The business operates around 60 stores, with a flagship on London's Carnaby Street, and was also a pioneer of experiential retail with its stores offering fitness classes and experiences.<\/p>\n<p>Its store estate would prevent the business from commanding the name multiple as a pure online brands \u2013 such as millennial fitness brand Gymshark which was <a href=\"https:\/\/www.theindustry.fashion\/gymshark-valued-at-1bn-as-us-private-equity-firm-general-atlantic-takes-21-stake\/\">recently valued at \u00a31bn<\/a> after US private equity house General Atlantic \u2013\u00a0experts say.<\/p>\n<p>Sweaty Betty has declined to comment on the report.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":140903,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,10585,6,10494],"tags":[9928,16342,13396,12336,9952,12334,12335],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sweaty Betty seeks investor as demand for athleisure soars - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Sweaty Betty is reported to be seeking further investment to capitalise on the soaring demand for athleisure during the COVID-19 crisis. 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