{"id":163231,"date":"2020-10-29T10:38:09","date_gmt":"2020-10-29T10:38:09","guid":{"rendered":"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/"},"modified":"2021-08-06T12:08:47","modified_gmt":"2021-08-06T12:08:47","slug":"ms-to-drop-its-fashion-tv-campaign-this-christmas","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/","title":{"rendered":"M&#038;S to drop its fashion TV campaign this Christmas"},"content":{"rendered":"<p>Marks &amp; Spencer is reported to have <strong>dropped TV advertising for its fashion department this Christmas.\u00a0<\/strong><\/p>\n<p><!--more--><\/p>\n<p>According to <a href=\"https:\/\/www.campaignlive.co.uk\/article\/m-s-drops-christmas-tv-ad-troubled-clothing-business\/1698560\" target=\"_blank\" rel=\"noopener noreferrer\">Campaign<\/a>, M&amp;S has <strong>planned some online and influencer activity to support clothing and homewares<\/strong>, but food will be its primary marketing focus for the festive season, with a new TV advert set to hit screens in the coming weeks.<\/p>\n<p>The halt in TV activity signalled \u201c<strong>a shift in M&amp;S\u2019s marketing strategy to boost its long-troubled clothing and home business<\/strong>, which has been further damaged this year by the impact of Covid-19,\u201d <em>Campaign<\/em> said.<\/p>\n<p>M&amp;S has run two different Christmas campaigns \u2013 one for food and one for clothing and home \u2013 since 2018, with <strong>last year\u2019s \u201cGo Jumpers\u201d Christmas advert boosting the sale of jumpers<\/strong> across womenswear and menswear by 6% and 7% respectively.<\/p>\n<p>M&amp;S\u2019s decision comes amid news that <strong>brands are expected to slash advertising spend in the run up to Christmas<\/strong> as a result of the Coronavirus outbreak.<\/p>\n<p>The final quarter of this year, traditionally the Golden Quarter for retail and ad-spend because of the Christmas Advertising season, <strong>is set to see a 10.5% drop to a total of \u00a36.2bn some \u00a3724m lower than the previous year,<\/strong> according to the Advertising Association.<\/p>\n<p>The latest industry data also shows that UK <strong>ad-spend fell by 33.8% in the second quarter of 2020<\/strong> at the height of the nation\u2019s lockdown.<\/p>\n<p>This was<strong> the worst ever quarter recorded for the UK\u2019s advertising industry<\/strong> and contributed to a 14.9% dip over the first half of the year, equating to a loss of \u00a32bn when compared to the same period in 2019, the Advertising Association added.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":82,"featured_media":136167,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[16042,6,10494,10497],"tags":[49,9908,28,3211],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>M&amp;S to drop its fashion TV campaign this Christmas - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Marks &amp; Spencer is reported to have dropped TV advertising for its fashion department this Christmas.\u00a0 According to Campaign, M&amp;S has planned some\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M&amp;S to drop its fashion TV campaign this Christmas - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Marks &amp; Spencer is reported to have dropped TV advertising for its fashion department this Christmas.\u00a0 According to Campaign, M&amp;S has planned some\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-10-29T10:38:09+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-06T12:08:47+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Go-Jumpers.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Gaelle Walker\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Gaelle Walker\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/\"},\"author\":{\"name\":\"Gaelle Walker\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/148dcd61e003a0dab9b6ae0a9fcab06a\"},\"headline\":\"M&#038;S to drop its fashion TV campaign this Christmas\",\"datePublished\":\"2020-10-29T10:38:09+00:00\",\"dateModified\":\"2021-08-06T12:08:47+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/ms-to-drop-its-fashion-tv-campaign-this-christmas\/\"},\"wordCount\":283,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Advertising\",\"M&amp;S\",\"Marketing\",\"Marks &amp; 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