{"id":163160,"date":"2020-10-21T18:14:03","date_gmt":"2020-10-21T18:14:03","guid":{"rendered":"https:\/\/www.theindustry.fashion\/havaianas-partners-with-pvh-corp-backed-start-up-hatch-on-new-digital-showroom\/"},"modified":"2021-08-06T12:08:41","modified_gmt":"2021-08-06T12:08:41","slug":"havaianas-partners-with-pvh-corp-backed-start-up-hatch-on-new-digital-showroom","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/havaianas-partners-with-pvh-corp-backed-start-up-hatch-on-new-digital-showroom\/","title":{"rendered":"Havaianas partners with PVH Corp-backed start-up HATCH on new \u201cDigital Showroom\u201d"},"content":{"rendered":"<p>Brazilian flip-flop brand Havaianas has partnered with innovative start-up HATCH, backed by Tommy Hilfiger and Calvin Klein owners PVH Corp., becoming<strong> the first customer to license its \u201cDigital Showroom\u201d software.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>HATCH is pioneering a fully-digital guided wholesale experience, smoothly fusing fashion and technology. It also offers \u201cDigital Transformation\u201d consultancy services, to <strong>ease a brand\u2019s transition into the future of wholesale selling.<\/strong><\/p>\n<p>Merel Werners, EMEIA Marketing Director at Havaianas, said: \u201cWorking with HATCH has been an exciting and transformative experience for Havaianas. We\u00a0have been very <strong>impressed by the combination of technology and the human touch,<\/strong> and how HATCH puts the brand first in a digital way so that the Digital Showroom feels completely \u2018Havaianas\u2019. The process has been seamless.\u201d<\/p>\n<p>Anne-Christine Polet, SVP Digital Ventures (HATCH) at PVH Europe, commented: \u201cThe <strong>digitisation of wholesale selling plays a critical part<\/strong> in driving a more efficient, more resilient and more sustainable fashion value chain.<\/p>\n<p>\u201cBy partnering with Havaianas, we will <strong>gain valuable insights to fuel the innovation process<\/strong> and make the HATCH Digital Showroom even more effective.\u00a0This is the future of fashion and we\u2019re excited to see the technology take on the industry.\u201d<\/p>\n<p>Havaianas\u00a0focus on\u00a0digitising\u00a0its near sixty-year-old brand was accelerated by\u00a0the COVID-19 crisis, with traditional wholesale selling methods no longer an\u00a0option.<a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":140729,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[16192,16190,13752],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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