{"id":163144,"date":"2020-10-20T10:37:30","date_gmt":"2020-10-20T10:37:30","guid":{"rendered":"https:\/\/www.theindustry.fashion\/five-busiest-days-of-christmas-trading-revealed\/"},"modified":"2021-08-06T12:08:40","modified_gmt":"2021-08-06T12:08:40","slug":"five-busiest-days-of-christmas-trading-revealed","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/five-busiest-days-of-christmas-trading-revealed\/","title":{"rendered":"Five busiest days of Christmas trading revealed"},"content":{"rendered":"<p>The five busiest days of peak Christmas trading have been predicted by ShopperTrak, <strong>based on its footfall index which captures 40 billion shopper visits each year.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The <strong>Saturday after Black Friday, 28 November, 2020,<\/strong> will be the first and the busiest in-store shopping day of the Christmas period, followed by 12 December - the second last Saturday before Christmas, 19 December \u2013 the last Saturday before Christmas, then Boxing Day, 26 December, and 28 December - the Monday after the public Christmas holiday.<\/p>\n<p>The <strong>\u201chalo effect\u201d from discounting events will remain a key driver for Christmas footfall,<\/strong> with three of the top five busiest days being driven by either Black Friday or Boxing Day sales events.<\/p>\n<p>Shoppers will <strong>make \u201cfewer but more purposeful trips into store,\u201d<\/strong> making each visit more valuable according to ShopperTrak, the footfall retail intelligence solution from Sensormatic Solutions.<\/p>\n<p>Research of 1,000 UK shoppers shows<strong> price as the top consideration for in-store Christmas shopping for 48%,<\/strong> amid economic and political uncertainty caused by COVID-19 and a possible no-deal Brexit. That is followed by product availability at 21% and store cleanliness and hygiene at 17%.<\/p>\n<p>Andy Sumpter, Sensormatic\u2019s retail consultant for Europe, the Middle East and Africa, commented: \u201cThis year, more so than ever, retailers\u2019 performance during peak trading will be critical and,<strong> despite the digital acceleration we have seen during the pandemic, the physical store remains integral<\/strong> to that success.<\/p>\n<p>\u201cWe expect to see customers <strong>shopping less frequently in-store but with more purpose,<\/strong> making each visit more valuable than ever.\u201d<\/p>\n<p>Having shifted from a single day of discounting to a longer sales event, footfall on Black Friday itself has fallen in recent years. In 2019 it fell -6% year-on-year.<\/p>\n<p>But, while<strong> Black Friday itself falls out of the top five busiest peak trading days<\/strong>, the Saturday of the Black Friday weekend, 28 November, is anticipated to be the busiest day for Christmas shopper traffic in 2020.<\/p>\n<p>The impact of coronavirus is expected to negatively hit UK GDP - falling by -11.5% in 2020, according to the Organisation for Economic Co-operation and Development (OECD).<\/p>\n<p>Additionally, warnings that a \"disorderly\" no-deal Brexit could risk further long-term damage to Britain\u2019s recovery, economic and political uncertainty are over all playing a role in suppressing consumer confidence.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/subscribe-now\/\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-144088 size-full\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Daily-Newsletter-Banner.png\" alt=\"Newsletter banner\" width=\"1680\" height=\"268\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":140700,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494],"tags":[4700,46,16102,9982,16151],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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