{"id":163006,"date":"2020-02-05T14:20:36","date_gmt":"2020-02-05T14:20:36","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-ruth-carter-on-a-limited-edition-collection\/"},"modified":"2021-08-12T14:06:46","modified_gmt":"2021-08-12T14:06:46","slug":"hm-collaborates-with-ruth-carter-on-a-limited-edition-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-ruth-carter-on-a-limited-edition-collection\/","title":{"rendered":"H&#038;M collaborates with Ruth Carter on a limited edition collection"},"content":{"rendered":"<p><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/hm\">H&amp;M<\/a> is excited to announce its <strong>new collaboration with Oscar winning costume designer Ruth Carter<\/strong>. The limited-edition Ruth Carter x H&amp;M collection launches 13 <span class=\"xn-chron\">February 2020<\/span> on HM.com, and in select stores in\u00a0<span class=\"xn-location\">the USA.<\/span><\/p>\n<p>Known for her iconic work in\u00a0<span class=\"xn-location\">Hollywood<\/span>\u00a0films such as\u00a0<i>Do The Right Thing, Malcolm X, Amistad,\u00a0<\/i><i>Selma,\u00a0<\/i><i>Black Panther,\u00a0<\/i>and\u00a0<i>Dolemite Is My Name,\u00a0<\/i><strong>Carter is a preeminent voice on Afro-future, African American, and African aesthetics.<\/strong> The Ruth Carter x H&amp;M collection aims to<strong> inspire pride, connection, and personal expression<\/strong> as it spreads a message of individuality, self-confidence, drive and determination with '90s streetwear inspired silhouettes in the Liberation flag colors of red, black, and green.<\/p>\n<p><strong>Key pieces include oversized sweaters, sweatpants, t-shirts and bucket hats that sport encouraging motifs such as \"Ruthless,\" \"Trust Your Voice, and \"Truth.\"<\/strong> Complete with eleven styles ranging from <span class=\"xn-money\">$12.99<\/span>\u00a0to\u00a0<span class=\"xn-money\">$39.99<\/span>, the Ruth Carter x H&amp;M collection motivates and encourages the style conscious to \"trust your voice\" and to live your \"truth.\"<\/p>\n\n<p>Shot on a makeshift set of a retro brownstone in a city neighborhood, the Ruth Carter x H&amp;M collection is celebrated with a campaign that takes the form of a modern-day podcast titled \"And That's The Truth,\u00a0<span class=\"xn-location\">Ruth<\/span>!\" The podcast is hosted by Ruth Carter herself and popular comedian\u00a0<span class=\"xn-person\">Jay Versace<\/span>.<\/p>\n<p><iframe loading=\"lazy\" title=\"Ruth Carter x H&amp;M\" width=\"500\" height=\"281\" src=\"https:\/\/www.youtube.com\/embed\/xDMpB0sc-SI?start=1&feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Ruth Carter, costume designer and collaborator with H&amp;M, said: \"<strong>This collection was created in that spirit and it serves to empower anyone with an inner creative<\/strong> who is passionate about nurturing their voice and determined to share their story - their art.\"<\/p>\n<p>\"It is to inspire a new generation, who need to project a personal expression of inclusion and who want to do it authentically in a way that vibes with their creative self, so I want to encourage them to 'Trust Their Voice'.\"<\/p>\n<p>The limited edition collection comes as H&amp;M shifts its focus towards collaborations with existing designers and brands, creating capsule collections aimed towards a variety of consumers. The brand has recently announced collaborations with <a href=\"https:\/\/www.theindustry.fashion\/hm-collaborates-with-sabyasachi-for-new-collection\/\">Sabyasachi<\/a> and <a href=\"https:\/\/www.theindustry.fashion\/hm-collaborates-with-helena-christensen\/\">Helena Christensen<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":137071,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[15926,15887,9832,10193,15132,15924,15790,3956,15674,15923],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>H&amp;M collaborates with Ruth Carter on a limited edition collection - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"H&amp;M is excited to announce its new collaboration with Oscar winning costume designer Ruth Carter. 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