{"id":162990,"date":"2020-02-04T12:24:31","date_gmt":"2020-02-04T12:24:31","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lee-launches-sustainable-platform-and-new-indigood-denim-line\/"},"modified":"2021-08-12T14:06:44","modified_gmt":"2021-08-12T14:06:44","slug":"lee-launches-sustainable-platform-and-new-indigood-denim-line","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lee-launches-sustainable-platform-and-new-indigood-denim-line\/","title":{"rendered":"Lee launches sustainable platform and new \"Indigood\" denim line"},"content":{"rendered":"<p>Denim brand Lee is stepping up its sustainability strategy with the launch of a <strong>new global platform named \"For A World That Works\"<\/strong>, as well as a new \"Indigood\" denim line.<\/p>\n<p><!--more--><\/p>\n<p>Owned by Greensboro-based based Kontoor Brands, the new sustainable platform is<strong> part of a number of initiatives Kontoor Brands has taken since its development from VF Corp.<\/strong> In September 2019, Kontoor Brands introduced a new forest-originated materials policy, and in June 2019 Kontoor Brands became an independent, publicly traded company.<\/p>\n<p>The new sustainability platform focuses on three key concerns, including people, the planet and solutions:<\/p>\n<ul>\n<li>The<strong>\u00a0\"All People\" focus<\/strong> concentrates on <strong>prioritising the well-being of workers<\/strong> to guarantee the very best health and safety. Through this Lee aims to unite people together to transform communities where the brand is located.<\/li>\n<li>The \"<strong>Our Planet\" focus<\/strong> is a commitment to <strong>incorporate more sustainable solutions in the production process<\/strong> of its products. This includes waste reduction, cleaner energy, and particularly water conservation during the production process.<\/li>\n<li>The \"<strong>All People: focus<\/strong> is a bid to <strong>explore more innovative design solutions to create high quality products<\/strong> which caters to an ever-growing demanding consumers which maintains the brand\u2019s social and environmental ethos.<\/li>\n<\/ul>\n<p>The USA brand has plans to grow the platform globally over the year.<\/p>\n<p>Chris Waldeck, EVP and Global Brand President, said: \"As one of the most iconic denim brands in the world, the Lee brand understands its responsibility to help lead our industry toward a better future. Our new sustainability platform is the roadmap that will guide our actions and help<strong> drive meaningful progress toward more positive environmental and social impacts<\/strong>.\"<\/p>\n<p>Through the launch of \"Indigood Denim\",\u00a0Lee aims to replace traditional water vats and chemical baths which are present in indigo dyeing techniques with a foam dye applicator. This removes the use of water and <strong>decreases the energy required by 60%<\/strong> and also <strong>cuts out chemicals required by 89%<\/strong>. From spring 2020, the brand plans to release a compostable \"Back to Nature\" jean in select markets.<\/p>\n<p>In 2019, the brand partnered with Ellen MacArthur Foundation\u2019s Jeans Redesign, with the aim of transforming its design methods. The brand established guidelines that <strong>reduce waste part of the denim production, formed requirements for jean durability, recyclability and creating positive impacts on the environment<\/strong>. Lee uses these guidelines as a means of assessing and measuring sustainability performance within the brand.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":137040,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,12969],"tags":[15900,15756,9929,10903,4039,14311,15738],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Lee launches sustainable platform and new &quot;Indigood&quot; denim line - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Denim brand Lee is stepping up its sustainability strategy with the launch of a new global platform named &quot;For A World That Works&quot;, as well as a new\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/lee-launches-sustainable-platform-and-new-indigood-denim-line\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Lee launches sustainable platform and new &quot;Indigood&quot; denim line - 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