{"id":162947,"date":"2020-01-28T20:45:51","date_gmt":"2020-01-28T20:45:51","guid":{"rendered":"https:\/\/www.theindustry.fashion\/billionaire-boys-club-eu-becomes-official-standalone-premium-tier-brand\/"},"modified":"2021-08-12T14:06:37","modified_gmt":"2021-08-12T14:06:37","slug":"billionaire-boys-club-eu-becomes-official-standalone-premium-tier-brand","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/billionaire-boys-club-eu-becomes-official-standalone-premium-tier-brand\/","title":{"rendered":"Billionaire Boys Club EU becomes official standalone \u201cpremium tier\u201d brand"},"content":{"rendered":"<p>Billionaire Boys Club EU has announced that<strong> it has become a standalone brand<\/strong>, sitting at the top-end of Pharrell Williams\u2019 Billionaire Boys Club offer, launching its first official EU collection in spring 2020.<\/p>\n<p><!--more--><\/p>\n<p>Williams founded the Billionaire Boys Club (BBC) brand in 2005, and it has become a globally recognised clothing and accessories label. The <strong>unique blend of streetwear and luxe apparel<\/strong> brings together fashion, music, design and culture.<\/p>\n<p>The success of\u00a0the EU line has cemented\u00a0the value\u00a0of having a team closely connected to European cultural scenes, led by Craig Ford, CEO of\u00a0Billionaire Boys Club EU (and <strong>co-founder of the original Jacket Required trade show<\/strong>), and creative director, Ross Westland,\u00a0that can create premium collections and collaborations.<\/p>\n<p>Speaking about the creation of the\u00a0Billionaire Boys Club EU\u00a0brand,\u00a0Pharrell Williams\u00a0said: \u201cWhen we launched the brand, <strong>BBC\/ICECREAM always had great representation within Europe, and this has grown even stronger<\/strong> over the last five years with the development of Billionaire Boys Club EU. I visited the showroom in Paris last year and was blown away with the quality and execution of the EU collections.<\/p>\n<p>\u201cI told my team 'we need to call this BBC EU and segment it from the US line.' I\u2019m humbled to\u00a0officially\u00a0announce\u00a0that\u00a0<strong>Billionaire Boys Club EU\u00a0is\u00a0the premium tier within the BBC\/ICECREAM universe<\/strong>.\u201d<\/p>\n<p>The brand remains committed to embracing\u00a0originality, creativity and self-expression, and the EU team has been entrusted with delivering premium collections and exclusive collaborations that are aligned to the demands of the European market.<\/p>\n<p>CEO Ford believes that<strong> this move will drive international growth for the brand<\/strong> and ensure that it remains at the forefront of popular culture.<\/p>\n<p>Ford commented: \u201cDespite initiating and executing our own collections, <strong>we\u2019ll remain an authentic incarnation of the brands\u2019 original vision<\/strong> and we\u2019ll continue to push it forward, with a focus upon high level fabrication and an ever evolving product range.\u201d<\/p>\n<p>The <strong>first collection to be released from Billionaire Boys Club EU is Spring 2020,<\/strong> available in stores this month. The collection adopts a military aesthetic, inspired by code and communication-based graphics, which sit alongside the brands\u2019 classic sportswear silhouettes.<\/p>\n<p>There is also new seasonal camo, which the brand has become synonymous with. All Billionaire Boys Club EU product will be easily identified via purple brand signature labels inside each garment.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":136965,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[15849,15848,15850,12209],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Billionaire Boys Club EU becomes official standalone \u201cpremium tier\u201d brand - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Billionaire Boys Club EU has announced that it has become a standalone brand, sitting at the top-end of Pharrell Williams\u2019 Billionaire Boys Club offer,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/billionaire-boys-club-eu-becomes-official-standalone-premium-tier-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Billionaire Boys Club EU becomes official standalone \u201cpremium tier\u201d brand - 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