{"id":162943,"date":"2020-01-28T17:31:01","date_gmt":"2020-01-28T17:31:01","guid":{"rendered":"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/"},"modified":"2021-08-12T14:06:36","modified_gmt":"2021-08-12T14:06:36","slug":"zara-removes-trf-category-as-it-refreshes-brand","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/","title":{"rendered":"Zara removes TRF category as it refreshes brand"},"content":{"rendered":"<p>Zara has rationalised its brand offer by <strong>removing the TRF category from both its online website and app<\/strong>. The removal of TRF comes in conjunction with the launch of new updates to its website.<\/p>\n<p><!--more--><\/p>\n<p>This range was <strong>previously known as Trafaluc and catered to a teen market<\/strong>\u00a0with more affordable pricing than its main line. The category was removed from the app several months ago and the latest move follows\u00a0numerous brand changes from the Spanish giant.<\/p>\n<p>A year ago Zara <strong>launched its new logo and has placed a clear focus on creating a fresher brand identity<\/strong>.\u00a0It has introduced Zara home onto its main website, developed its fragrance collection further through <a href=\"https:\/\/www.theindustry.fashion\/british-perfumer-jo-malone-partners-with-zara\/\">collaborating with leading British perfumer Jo Malone<\/a>, and enhanced its SRPLS military-inspired collection. It has also been exploring customisation via a new Edited collection.<\/p>\n<p>Zara achieved a 10% uplift in UK sales in the year to 31 January 2019 and the Inditex-owned brand said it <strong>would continue to open more stores in this market<\/strong> \u201cas soon as suitable opportunities arise\u201d.<\/p>\n<p>In accounts filed at Companies House, the UK arm of the Spanish giant, recorded <strong>sales of \u00a3772.5 million, compared to \u00a3704.8m year before<\/strong>. However its cost of sales in this market outpaced its sales growth leading to profits being more than halved at \u00a322.3m at pre-tax level, compared to \u00a353.2m in the prior year.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":136958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10494],"tags":[10217,10216],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Zara removes TRF category as it refreshes brand - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Zara has rationalised its brand offer by removing the TRF category from both its online website and app. The removal of TRF comes in conjunction with the\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Zara removes TRF category as it refreshes brand - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Zara has rationalised its brand offer by removing the TRF category from both its online website and app. The removal of TRF comes in conjunction with the\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-28T17:31:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:06:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Screenshot-2020-01-28-at-17.25.40-1024x561.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"561\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"Zara removes TRF category as it refreshes brand\",\"datePublished\":\"2020-01-28T17:31:01+00:00\",\"dateModified\":\"2021-08-12T14:06:36+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\"},\"wordCount\":230,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Inditex\",\"Zara\"],\"articleSection\":[\"Brands &amp; Designers\",\"Fashion\",\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\",\"url\":\"https:\/\/www.theindustry.fashion\/zara-removes-trf-category-as-it-refreshes-brand\/\",\"name\":\"Zara removes TRF category as it refreshes brand - 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