{"id":162911,"date":"2020-01-23T12:03:33","date_gmt":"2020-01-23T12:03:33","guid":{"rendered":"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/"},"modified":"2021-08-12T14:06:30","modified_gmt":"2021-08-12T14:06:30","slug":"83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/","title":{"rendered":"83% of consumers reportedly feel misled with sustainability buzzwords"},"content":{"rendered":"<div class=\"page\" title=\"Page 1\">\n<div class=\"section\">\n<div class=\"layoutArea\">\n<div class=\"column\">\n<p><strong>83% of consumers feel misled when it comes to green and sustainable buzzwords used in retai<\/strong>l advertising, according to research conducted by <a href=\"https:\/\/www.onbuy.com\/gb\/about\/\">OnBuy.com<\/a>.<\/p>\n<p>The research is presented just as <strong>many brands announce their sustainability dedication and priorities for the next decade<\/strong>. With a drive on finding creative methods of production that have a lower carbon footprint, new materials and less plastic packaging, there is <strong>concern that the message is not being accurately delivered and potentially alienating consumers<\/strong>.<\/p>\n<p>The survey, completed by 3,446 participants found:<\/p>\n<ul>\n<li><strong>83% of consumers <\/strong><strong>feel misled<\/strong> by green and sustainable buzzwords in retail advertising.<\/li>\n<li><strong>90% of consumers <\/strong><strong>think retailers need to be more transparent<\/strong> about how green their stock is.<\/li>\n<li><strong>55% of consumers <\/strong><strong>said they would challenge retailers<\/strong> <strong>on their sustainability<\/strong> if they were unsure on their policy.<\/li>\n<li><strong>76% of consumers <\/strong><strong>think they need more education <\/strong>about what is and isn\u2019t sustainable.<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-134047 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/encourage.jpg\" alt=\"83% stats for eco\" width=\"650\" height=\"365\" \/><\/p>\n<p>When asked <strong>\u201cdo you think retailers who use green and sustainable buzzwords have a genuine interest in sustainability?\u201d<\/strong> Consumers answered:<\/p>\n<p><strong>0%<\/strong> yes<br \/>\n<strong>38%<\/strong> no<br \/>\n<strong>62%<\/strong> <em>sometimes<\/em><\/p>\n<p>When asked <strong>\u201cwhich of the following do you think is key in making shopping greener?\u201d<\/strong> Consumers answered:<\/p>\n<p><em>Companies to recycle and\/or reuse most of what they create in the production process <strong>(44%)<br \/>\n<\/strong><\/em><em>Environmentally efficient packaging (no plastic) <strong>(33%)<br \/>\n<\/strong><\/em><em>Green shipping methods (local pick up) <strong>(15%)<br \/>\n<\/strong><\/em><em>Products made with raw materials (organic cotton) <strong>(7%)<\/strong><\/em><\/p>\n<p>Earlier this week, the <a href=\"https:\/\/www.theindustry.fashion\/global-fashion-agenda-release-fashion-industry-sustainability-targets\/\">Global Fashion Agency released fashion industry sustainability targets<\/a> for the next decade. Since December 2019, <a href=\"https:\/\/www.theindustry.fashion\/hm-launch-transparent-sustainability-information-for-customers\/\">H&amp;M<\/a>, <a href=\"https:\/\/www.theindustry.fashion\/debenhams-launches-new-sustainability-targets-for-the-next-decade\/\">Debenhams<\/a> and <a href=\"https:\/\/www.theindustry.fashion\/adidas-achieves-50-percent-recycled-polyester-in-2020\/\">Adidas<\/a> have also released their sustainability targets.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":49,"featured_media":136896,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[9763,6,10494,12969],"tags":[15813,15814,35,14660,15734,4039,14311],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>83% of consumers reportedly feel misled with sustainability buzzwords - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"83% of consumers feel misled when it comes to green and sustainable buzzwords used in retail advertising, according to research conducted by OnBuy.com.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"83% of consumers reportedly feel misled with sustainability buzzwords - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"83% of consumers feel misled when it comes to green and sustainable buzzwords used in retail advertising, according to research conducted by OnBuy.com.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-23T12:03:33+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:06:30+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/sustainabi-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Tom Shearsmith\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Tom Shearsmith\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/\"},\"author\":{\"name\":\"Tom Shearsmith\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/0ef585178e99d23ac0b525337547c9be\"},\"headline\":\"83% of consumers reportedly feel misled with sustainability buzzwords\",\"datePublished\":\"2020-01-23T12:03:33+00:00\",\"dateModified\":\"2021-08-12T14:06:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/83-of-consumers-reportedly-feel-misled-with-sustainability-buzzwords\/\"},\"wordCount\":252,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"global fashion agency\",\"OnBuy\",\"Retail\",\"Retailer and Business Insight\",\"survey\",\"Sustainability\",\"Sustainable Fashion\"],\"articleSection\":[\"Fashion\",\"News &amp; 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