{"id":162892,"date":"2020-01-21T16:15:58","date_gmt":"2020-01-21T16:15:58","guid":{"rendered":"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/"},"modified":"2021-08-12T14:06:27","modified_gmt":"2021-08-12T14:06:27","slug":"isabella-oliver-launches-rental-maternity-wear","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/","title":{"rendered":"Isabella Oliver launches rental maternity wear"},"content":{"rendered":"<p>Isabella Oliver has <strong>launched a maternity rental service in the UK<\/strong> as part of its commitment to \"go greener\".<\/p>\n<p><!--more--><\/p>\n<p>The premium maternity label aims to<strong> increase the life span of maternity fashion<\/strong> and encourage customers to adopt a more sustainable approach when it comes to maternity wear.<\/p>\n<p>Recently there has been in an increase high street retailers tapping into the maternity market, given more choice to the consumer. However <strong>maternity wear is often considered as \"fast fashion\"<\/strong> as many women wear it for a very short space of time \u2013 that being 16 weeks into pregnancy until five weeks after giving birth \u2013 resulting in plenty of unworn clothes which are often not made use of, or even thrown away.<\/p>\n<p>To address this matter, the brand is now giving customers the option to rent clothing including occasion wear and key wardrobe staples for a time period of two weeks. <strong>Customers are also given the choice to the buy the item outright.\u00a0<\/strong><\/p>\n<p>CEO of Isabella Oliver Geoff van Sonsbeeck said: \u201cWe are committed to reducing the environmental impact of clothing. <strong>Rental is just one of the ways in which we are developing a circular textile economy,<\/strong> eliminating the need for fast fashion and therefore reducing garments going to landfill.\u201d<\/p>\n<p>The program has come in conjunction with Isabella Oliver\u2019s goal to become more sustainable. <strong>In November 2019 the brand introduced the \"Pre-Loved\" programme,<\/strong> in a bid to reduce its environmental impact and aim to promote sustainable fashion. This scheme encourages customers to donate pre-owned maternity clothes to either be recycled, repurposed or re-loved.<\/p>\n<p>Customers are encouraged to <strong>send preowned maternity clothes from any brand to the website,<\/strong> which is either sold online, donated to a charity or recycled. Items which are sold from the \"Pre-Loved\" scheme have 50% of net proceeds donated to a variety of maternal charities.<\/p>\n<p>Founded in 2003, Isabella Oliver has dressed over 1 million pregnant women globally, including a number of high-profile celebrities such as Beyonce, Jessica Alba and Kate Hudson.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":50,"featured_media":136864,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[10571,13733,13734,15457,14644,15793,14004,4039,14311],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Isabella Oliver launches rental maternity wear - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Isabella Oliver has launched a maternity rental service in the UK as part of its commitment to &quot;go greener&quot;. The premium maternity label aims to increase\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Isabella Oliver launches rental maternity wear - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Isabella Oliver has launched a maternity rental service in the UK as part of its commitment to &quot;go greener&quot;. The premium maternity label aims to increase\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-01-21T16:15:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:06:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/isabella-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1439\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Sadiyah Ismailjee\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Sadiyah Ismailjee\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\"},\"author\":{\"name\":\"Sadiyah Ismailjee\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/65f8569047edaf869f45596b0f1454ab\"},\"headline\":\"Isabella Oliver launches rental maternity wear\",\"datePublished\":\"2020-01-21T16:15:58+00:00\",\"dateModified\":\"2021-08-12T14:06:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Charity\",\"Geoff van Sonsbeeck\",\"Isabella Oliver\",\"Maternity\",\"Maternitywear\",\"recyling\",\"Rental\",\"Sustainability\",\"Sustainable Fashion\"],\"articleSection\":[\"News &amp; Insight\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/#respond\"]}],\"copyrightYear\":\"2020\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\",\"url\":\"https:\/\/www.theindustry.fashion\/isabella-oliver-launches-rental-maternity-wear\/\",\"name\":\"Isabella Oliver launches rental maternity wear - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2020-01-21T16:15:58+00:00\",\"dateModified\":\"2021-08-12T14:06:27+00:00\",\"description\":\"Isabella Oliver has launched a maternity rental service in the UK as part of its commitment to \\\"go greener\\\". 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