{"id":162889,"date":"2020-01-21T11:37:42","date_gmt":"2020-01-21T11:37:42","guid":{"rendered":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-sabyasachi-for-new-collection\/"},"modified":"2021-08-12T14:06:26","modified_gmt":"2021-08-12T14:06:26","slug":"hm-collaborates-with-sabyasachi-for-new-collection","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/hm-collaborates-with-sabyasachi-for-new-collection\/","title":{"rendered":"H&M collaborates with Sabyasachi for new collection"},"content":{"rendered":"

H&M has collaborated with luxury fashion designer Sabyasachi<\/strong>\u00a0\u2013 who has been dubbed \"the Chanel of India\" \u2013 to launch a new collection, Sabyasachi x H&M.<\/p>\n

<\/p>\n

The collection will hit flagship stores and online in 48 markets on 16 April 2020<\/strong>, as well as be available on Myntra in India.<\/p>\n

In the recent past, H&M\u2019s list of designer collaborations has seen names like Giambattista Valli, Balmain and Versace. The Sabyasachi x H&M collab is historic as it marks the first time an Indian designer will be lending his name to a project of this scale<\/strong>. The designer, who is already a giant in the Indian fashion landscape, will have the opportunity with H&M to penetrate a wider market.<\/p>\n

Sabyasachi said: \"The collaboration with H&M gives us the opportunity to spread the Sabyasachi aesthetic to a wider audience<\/strong> in India and worldwide. Having done couture for the majority of my career, it is very exciting to bring that finesse of craft to \u2018ready-to-wear\u2019 and create whimsical and fluid silhouettes that bring relaxed sophistication to everyday life.\"<\/p>\n

https:\/\/www.instagram.com\/p\/B7kwS69hAcy<\/a><\/p>\n

Sabyasachi hails from Kolkata and launched his label in 1999. Today he has grown the company to encompass couture, ready to wear, fine jewellery and accessories.<\/p>\n

Ella Soccorsi, Concept Designer at Collaborations & Special collections at H&M added: \"At H&M, we are thrilled to announce our collaboration with iconic Indian designer Sabyasachi, known for his dynamic use of indigenous crafts and textiles - a language so stunning, <\/strong>that it permanently altered the fashion and design landscape of the country.\"<\/p>\n","protected":false},"excerpt":{"rendered":"

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