{"id":162866,"date":"2020-01-17T11:30:37","date_gmt":"2020-01-17T11:30:37","guid":{"rendered":"https:\/\/www.theindustry.fashion\/crew-clothing-cheers-strong-christmas-sales\/"},"modified":"2021-08-12T14:06:22","modified_gmt":"2021-08-12T14:06:22","slug":"crew-clothing-cheers-strong-christmas-sales","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/crew-clothing-cheers-strong-christmas-sales\/","title":{"rendered":"Crew Clothing cheers strong Christmas sales"},"content":{"rendered":"<p>British men\u2019s and women\u2019s casualwear retailer <a href=\"https:\/\/www.theindustry.fashion\/intelligence\/crew-clothing-co\">Crew Clothing<\/a> has <strong>reported +12% total sales increase year-on-year for the festive trading period<\/strong>, covering the eight weeks to 5 January 2020.<\/p>\n<p><!--more--><\/p>\n<p>The record-breaking Christmas saw <strong>store sales up +4%, while online sales were up an impressive +18%.<\/strong><\/p>\n<p>The utilisation of data within the business has enabled the sports and sailing inspired brand to improve systems and supplier relationships, as well as revolutionise the product proposition, following <strong>the strategic plan initiated in 2018 after the acquisition of the business,<\/strong> led by CEO David Butler.<\/p>\n<p>Butler said: \u201cRegular new lines, <strong>the introduction of a transitional range and a competitive mark down strategy<\/strong> has boosted sales over the period. Together this has contributed to one of the business\u2019s best years in its 27-year history, putting us in a strong position as we move into 2020.\u201d<\/p>\n<p>The strategy has allowed the brand to be <strong>well placed in exploring further channels<\/strong> and to develop existing and new product categories, which complement its current revenues and customer needs moving forward.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":136819,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[15769,13405,15770],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Crew Clothing cheers strong Christmas sales - 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