{"id":162862,"date":"2020-01-17T09:11:00","date_gmt":"2020-01-17T09:11:00","guid":{"rendered":"https:\/\/www.theindustry.fashion\/burberry-takes-aw20-catwalk-to-shanghai\/"},"modified":"2021-08-12T14:06:21","modified_gmt":"2021-08-12T14:06:21","slug":"burberry-takes-aw20-catwalk-to-shanghai","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/burberry-takes-aw20-catwalk-to-shanghai\/","title":{"rendered":"Burberry takes AW20 catwalk to Shanghai"},"content":{"rendered":"
Burberry<\/a> is taking its AW20 catwalk show to Shanghai as part of a wider programme of activities<\/strong> to forge greater awareness and connections in the Chinese market this year.<\/p>\n <\/p>\n The AW20 collection will first be shown at London Fashion Week<\/strong> next month and will be presented in Shanghai on 23 April.<\/p>\n Burberry said that \"driving engagement and inspiring luxury consumers in China is a key focus\" for 2020 and the decision to stage a show in the country comes on the back of the creation of a dedicated campaign for Chinese New Year, <\/a>along with a\u00a0limited-edition capsule supported by a new online game in honour of the Year of the Rat.<\/p>\n