QUIZ<\/a> has reported plummeting sales over the seven-week Christmas period as it struggled to cope with \u201cchallenging\u201d high street conditions.<\/p>\n<\/p>\n
The multi-channel fast fashion specialist said group sales dived 9.3% over the period to 4 January, driven by a slide in online sales.\u00a0Shares plunged 12% in early trading on Wednesday, down 2.3p at 16.45p.<\/p>\n
Bosses said the performance was \u201cdisappointing\u201d but profits were in line with expectations<\/strong> and the company added that it has made \u201cgood progress\u201d with cost reductions and margin improvements.<\/p>\nQUIZ said group online revenues slumped by 14.8%<\/strong> over the period, driven by the retailer\u2019s decision to cut ties with \u201cunprofitable\u201d third-party partnerships.<\/p>\nWeaker sales through some of its remaining partner websites also contributed to \u201csignificantly lower\u201d online third-party revenues, it said.<\/p>\n
Its own QUIZ websites saw revenues increase by 5.9%<\/strong> over the period, driven by a rise in full-price sales as the company reduced its number of promotions against the previous year.<\/p>\nSales from the group\u2019s high street stores and concessions also slid, falling 7% for the festive period.\u00a0QUIZ said this was driven by the decline in footfall<\/strong> it has witnessed over the past year.<\/p>\nNevertheless, the company said it was \u201cpleased\u201d with its sales across the important Black Friday weekend.<\/p>\n
Chief executive Tarak Ramzan hailed QUIZ\u2019s cash position and said the group is confident it can improve financial performance and grow revenues.<\/strong><\/p>\nHe said: \u201cWhilst the trading backdrop has remained challenging, it is disappointing to report a decline in revenues in the period.<\/p>\n
\u201cWe were pleased that revenues through our own websites grew<\/strong> in the period with less promotional activity than in the prior year, which underpins our confidence in the health of the QUIZ brand.<\/p>\n\u201cWe have a clear customer focus and a flexible model<\/strong> that the board continues to believe will enable QUIZ to adapt to the changing retail environment and return to profitable growth in the medium term.\u201d<\/p>\nBut investors appeared unimpressed with the results, with some questioning the retailer\u2019s future.<\/p>\n
Arlene Ewing, investment manager at Brewin Dolphin, said the statement \u201cwill likely do little to ease the concerns of those in the City<\/strong> who have fretted about the business for some time\u201d.<\/p>\nShe added: \u201cWhile it is undoubtedly positive that management is taking \u2018proactive actions\u2019 to improve margins and boost cost efficiencies, there is a lot that needs to be done to make QUIZ capable of managing the challenges<\/strong> and changes faced by modern retail.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":68,"featured_media":136775,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6],"tags":[15331,15330,11795,11952],"acf":[],"yoast_head":"\n
QUIZ festive sales dive amid "challenging" retail conditions - TheIndustry.fashion<\/title>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\t\n\t\n\t\n\n\n\n\n\n\t\n\t\n\t\n