{"id":162835,"date":"2020-01-14T12:47:25","date_gmt":"2020-01-14T12:47:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/net-a-porter-expands-net-sustain-platform-to-include-beauty\/"},"modified":"2021-08-12T14:06:17","modified_gmt":"2021-08-12T14:06:17","slug":"net-a-porter-expands-net-sustain-platform-to-include-beauty","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/net-a-porter-expands-net-sustain-platform-to-include-beauty\/","title":{"rendered":"Net-a-Porter expands NET SUSTAIN platform to include beauty"},"content":{"rendered":"

Net-a-Porter<\/a> is expanding its NET SUSTAIN platform<\/strong>, introducing more sustainable fashion brands and beauty for the very first time.<\/p>\n

<\/p>\n

The online luxury retailer said its aim was to make sustainability more accessible for customer by including brands \"driven by a desire to make fashion and beauty more sustainable\".<\/p>\n

The new addition of sustainable beauty to the platform, highlights Net-a-Porter\u2019s commitment to expanding its sustainable options beyond ready to wear.<\/strong><\/p>\n

From January 2020, 27 beauty brands will be added to the NET SUSTAIN platform<\/strong>, along with\u00a045 additional fashion brands, bringing the total across beauty and fashion to 100.<\/p>\n

Net-a-Porter\u2019s current profile of brands include Tata Harper, Aesop, Dr Barbara Strum and Vintner\u2019s Daughter, while new niche and up-and-coming beauty brands<\/strong> joining the NET SUSTAIN beauty offering will include the likes of Cosmydor, One Ocean Beauty, Sana Jardin and Seed to Skin.<\/p>\n

\"NET-SUSTAIN\"<\/p>\n

NET SUSTAIN customers are now given the option to select among eight categories <\/strong>to specialise their search further, for instance if a product has been locally made it uses \u201cconsidered materials\u201d.<\/p>\n

Net-a-Porter\u2019s has structured its approach to sustainable beauty based on its existing framework and pillars established by Net Sustain: Considered Materials & Ingredients; Considered Processes; Reducing Waste; Locally Made; Craft & Community, along with the new pillars of Vegan and Animal Welfare.<\/strong> The luxury retailer has selected each product in a way which fits within one or more of these pillars.<\/p>\n

Elizabeth von der Goltz, Global Buying Director at Net-a-Porter said: \"Since the launch of NET SUSTAIN in June 2019<\/a>, we have been committed to expanding in this area and enabling our customer to make informed choices.<\/strong> We are especially excited to launch beauty into the platform for the first time, following extensive onboarding and vetting processes.<\/p>\n

\"Terminology with sustainable beauty can mean different things to different people \u2013 NET SUSTAIN celebrates the brands that place sustainability at the heart of their business mission<\/strong>, and our attribute taxonomy recognises that every brand will take a slightly different approach depending on the nature of their supply chain and their end product.\"<\/p>\n

\"For the new year, we also want to approach our wardrobes with a sense of considered style and so have asked 17 brands to produce the ultimate sustainable key pieces<\/strong> for our customers to love for many seasons to come. It\u2019s all about making your wardrobe work harder for you, mixing one or two investment pieces into your existing collection\".<\/p>\n","protected":false},"excerpt":{"rendered":"

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