{"id":162818,"date":"2020-01-13T09:38:07","date_gmt":"2020-01-13T09:38:07","guid":{"rendered":"https:\/\/www.theindustry.fashion\/jaeger-and-austin-reed-plan-new-west-end-flagship\/"},"modified":"2021-08-12T14:06:14","modified_gmt":"2021-08-12T14:06:14","slug":"jaeger-and-austin-reed-plan-new-west-end-flagship","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/jaeger-and-austin-reed-plan-new-west-end-flagship\/","title":{"rendered":"Jaeger and Austin Reed plan new West End flagship"},"content":{"rendered":"
Jaeger and Austin Reed are set to open a new West End flagship store<\/strong> as owner, the retail tycoon Philip Day, ups his investment in the heritage British brands.<\/p>\n <\/p>\n Day has invested in a new 30,000 sq ft site in Marylebone<\/strong>, which will serve as a new London HQ for his brands, which form part of his Edinburgh Woollen Mill Group (EWM), as well as a flagship store.<\/p>\n The brands are run by Day's daughter Lauren, while Day himself is based from Switzerland, and the opening forms part of a wider retail roll-out for Jaeger<\/strong> as EWM seeks to return it to its former glory.<\/p>\n A spokesperson for the group told This Is Money<\/a><\/em>: \"We are on a mission to bring back British heritage brands to the UK high street. We want to restore these proud British brands to their former glory<\/strong>, not only in the UK but internationally too.\"<\/p>\n