{"id":162768,"date":"2020-01-03T16:07:53","date_gmt":"2020-01-03T16:07:53","guid":{"rendered":"https:\/\/www.theindustry.fashion\/fred-perry-sales-and-profits-up-with-strong-global-growth\/"},"modified":"2021-08-12T14:06:05","modified_gmt":"2021-08-12T14:06:05","slug":"fred-perry-sales-and-profits-up-with-strong-global-growth","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/fred-perry-sales-and-profits-up-with-strong-global-growth\/","title":{"rendered":"Fred Perry sales and profits up with strong global growth"},"content":{"rendered":"<p>Fred Perry has recorded <strong>a 3% increase in sales to \u00a3122.2m<\/strong> for the year to 31 March 2019, with particularly strong growth in global markets.<\/p>\n<p><!--more--><\/p>\n<p>Sales growth in the UK and EU was up by 6%, which was in line with the prior year's growth, but <strong>sales in the rest of the world were up by 13%,<\/strong> the latest accounts at Companies House show.<\/p>\n<p>A change in the sales mix and positive currency hedging led to an improvement in gross margin from 50.4% to 54.1%. <strong>Pre-tax profit was \u00a328.3m compared to \u00a321.3m <\/strong>in the prior year.<\/p>\n<p>In its accounts the company said it would continue its expansion plans by <strong>improving the quality and depth of the products<\/strong> it offers across menswear, womenswear, kidswear, footwear and accessories.<\/p>\n<p>It also said it would <strong>continue to control its distribution channels<\/strong> and commit to marketing programmes to build and enhance its brand values.<\/p>\n<p>Last year Fred Perry played on its heritage in youth culture and counter culture with <a href=\"https:\/\/www.theindustry.fashion\/fred-perry-pays-homage-to-camden-with-new-store\/\">a new store in North London's Camden High Street<\/a>. The two-storey store opened in October and pays homage to the area and the brand's close links with the music scene.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136646,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494],"tags":[4915],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Fred Perry sales and profits up with strong global growth - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Fred Perry has recorded a 3% increase in sales to \u00a3122.2m for the year to 31 March 2019, with particularly strong growth in global markets. 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