{"id":162727,"date":"2019-12-20T07:21:53","date_gmt":"2019-12-20T07:21:53","guid":{"rendered":"https:\/\/www.theindustry.fashion\/widespread-discounting-expected-as-retailers-look-for-super-saturday-boost\/"},"modified":"2021-08-12T14:05:58","modified_gmt":"2021-08-12T14:05:58","slug":"widespread-discounting-expected-as-retailers-look-for-super-saturday-boost","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/widespread-discounting-expected-as-retailers-look-for-super-saturday-boost\/","title":{"rendered":"Widespread discounting expected as retailers look for Super Saturday boost"},"content":{"rendered":"

Retailers are expected to go deeper on the discounts this weekend<\/strong> as they use Super Saturday to provide a much-needed end-of-year boost.<\/p>\n

<\/p>\n

PwC has predicted that people are planning to shop later and spend less this Christmas<\/strong>, in part because there is one less shopping weekend between Black Friday and 25 December this year.<\/p>\n

This is likely to mean stores are under more pressure to increase promotions<\/strong> this weekend as they look to draw in more cautious consumers and clear seasonal stock.<\/p>\n

Lisa Hooker, PwC\u2019s consumer markets leader, said: \u201cWe expect to see significantly higher promotional levels this weekend<\/strong> and a bumper Boxing Day sale compared to previous years, with deep discounts for patient consumers.\u201d<\/p>\n

The predictions come as retailers end another difficult year after shoppers held off on spending until Black Friday and then exercised caution amid the uncertainty of Brexit and the General Election.<\/strong><\/p>\n

But confidence appears to be increasing post-election, with GfK\u2019s long-running Consumer Confidence Index suggesting a significant uptick in optimism towards the general economy<\/strong>, personal finances and spending plans.<\/p>\n

Hooker said: \u201cLooking ahead to December, the election and other distractions heralded a slower start to the month, so all eyes will be on this weekend\u2019s Super Saturday when we expect a last minute rush to the shops,<\/strong> and potentially some big bargains for patient consumers.\u201d<\/p>\n

Springboard has predicted footfall will peak on Saturday at 10% higher<\/strong> than last Saturday and 3% higher than the same Saturday last year.<\/p>\n

But this is off the back of an annual drop of -4.4% last yea<\/strong>r, meaning this year\u2019s figure remains negative over the two years at minus -1.4%.<\/p>\n

Diane Wehrle, insights director at Springboard, said: \u201cConsumers clearly took advantage of early discounts to purchase Christmas presents, and are now waiting for discounts to deepen once again<\/strong> in the days immediately before Christmas as retailers do their best to shift unsold stock.<\/p>\n

\u201cSuper Saturday is once again expected to be the peak Christmas trading day, although with Monday and Tuesday still offering consumers opportunities to purchase last-minute gifts, its success will be more muted than if Christmas were landing on Monday or Tuesday<\/strong> when purchasing opportunities post-Saturday would be more limited.\u201d<\/p>\n

The Westfield London and Westfield Stratford City malls said they were expecting the last weekend before Christmas this year to bring more than a million visitors through the doors.<\/p>\n

Myf Ryan, chief marketing officer Europe and group director of brand and strategic marketing for Unibail-Rodamco-Westfield, which owns the Westfield London and Stratford City shopping centres, said last year\u2019s Super Weekend was its busiest on record with 1.2 million shoppers<\/strong>.<\/p>\n

She said: \u201cThis year we\u2019re expecting a similar number of people through the doors,<\/strong> either ahead of returning to work for the final two days before Christmas or before taking holiday to visit family and friends further afield.\u201d<\/p>\n

Shoppers visiting London\u2019s West End will see deeper discounts of up to 50%, the New West End Company said.<\/p>\n

Artjom Hatsaturjants, head of insights at New West End Company, said: \u201cAfter the success of Black Friday which saw shoppers making the most of the breadth of discounts, the last weekend before Christmas is set to see 1.7 million shoppers spending \u00a3136 million across London\u2019s West End.<\/strong><\/p>\n

\u201cWith the General Election now complete, we anticipate sales to reach their peak as the nation turns their attention to Christmas.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

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