{"id":162703,"date":"2019-12-16T21:45:23","date_gmt":"2019-12-16T21:45:23","guid":{"rendered":"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/"},"modified":"2021-08-12T14:05:54","modified_gmt":"2021-08-12T14:05:54","slug":"asos-and-klarna-extend-partnership-on-payments","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/","title":{"rendered":"ASOS and Klarna extend partnership on payments"},"content":{"rendered":"<p><a href=\"https:\/\/www.theindustry.fashion\/intelligence\/asos\">ASOS<\/a> has extended its partnership with disruptive payments provider <a href=\"http:\/\/www.klarna.com\" target=\"_blank\" rel=\"noopener noreferrer\">Klarna<\/a> and is <strong>now offering its Pay in 3 service along with its Pay later option.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The online young fashion was <strong>an early adopter in the UK of Klarna's deferred payment option,<\/strong> which allows consumers to order their items and only pay for those they keep up to 30 days later.<\/p>\n<p>Pay in 3 allows consumers to spread the cost of their purchases across<strong> three interest-free monthly payments<\/strong>, the first instalment of which is paid upon order. Its introduction comes on the back of the success of the Pay in 4 option, which was launched to US customers.<\/p>\n<p>Eve Williams, Brand Director at ASOS, said:\u00a0\u201cAt ASOS we want to give our customers the best choice in everything we do; whether that is in\u00a0the broad range of ASOS Design and branded products, smooth and fast delivery or payment\u00a0options. We know these are all important to our customers -<strong> the addition of Klarna Pay in 3 in the\u00a0UK will help provide the best experience<\/strong> for our customers.\u201d<\/p>\n<p>Klarna UK general manager Luke Griffiths added:\u00a0\u201cOur relationship with ASOS is <strong>built on a shared commitment to create the best shopping\u00a0experience possible<\/strong>, by empowering customers with choice and flexibility. Following Pay in 4\u2019s\u00a0success in the US, we\u2019re excited to expand our relationship with ASOS to bring the best fee-free\u00a0shopping experience to even more fashion lovers across the UK.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136534,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[7329,21,15596,14451,12417,13209],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>ASOS and Klarna extend partnership on payments - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"ASOS has extended its partnership with disruptive payments provider Klarna and is now offering its Pay in 3 service along with its Pay later option. The\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ASOS and Klarna extend partnership on payments - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"ASOS has extended its partnership with disruptive payments provider Klarna and is now offering its Pay in 3 service along with its Pay later option. The\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-16T21:45:23+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:05:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/6810-KLA-ASOS-Pay-in-3-X-Logo-AD-2.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"900\" \/>\n\t<meta property=\"og:image:height\" content=\"595\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"ASOS and Klarna extend partnership on payments\",\"datePublished\":\"2019-12-16T21:45:23+00:00\",\"dateModified\":\"2021-08-12T14:05:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\"},\"wordCount\":243,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"ASOS\",\"E-commerce\",\"Eve Williams\",\"Fintech\",\"Klarna\",\"Luke Griffiths\"],\"articleSection\":[\"Finance\",\"News &amp; Insight\",\"Retail &amp; Etail\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\",\"url\":\"https:\/\/www.theindustry.fashion\/asos-and-klarna-extend-partnership-on-payments\/\",\"name\":\"ASOS and Klarna extend partnership on payments - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-12-16T21:45:23+00:00\",\"dateModified\":\"2021-08-12T14:05:54+00:00\",\"description\":\"ASOS has extended its partnership with disruptive payments provider Klarna and is now offering its Pay in 3 service along with its Pay later option. 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