{"id":162682,"date":"2019-12-12T16:30:12","date_gmt":"2019-12-12T16:30:12","guid":{"rendered":"https:\/\/www.theindustry.fashion\/alexachung-continues-partnership-with-barbour-into-2020\/"},"modified":"2021-08-12T14:05:51","modified_gmt":"2021-08-12T14:05:51","slug":"alexachung-continues-partnership-with-barbour-into-2020","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/alexachung-continues-partnership-with-barbour-into-2020\/","title":{"rendered":"ALEXACHUNG continues partnership with Barbour into 2020"},"content":{"rendered":"
After a successful partnership, ALEXACHUNG<\/a> are to continue their collaboration with heritage brand Barbour<\/a>, releasing a SS20 Collection.<\/strong><\/p>\n <\/p>\n The collaboration is the first Spring\/Summer collection between the two fashion brands, which sees the introduction of new practical garments inspired by Barbour's iconic heritage reimagined through \"the ALEXACHUNG lens\".<\/p>\n Featuring fourteen outerwear designs and a shirt available in two patterns, all wax products within the collection are made exclusively in the UK.<\/strong> Traditional Barbour designs have been cropped and lengthened with a mix of different weights and new fresh colourways, creating a contemporary look to Barbour\u2019s classic image.<\/p>\n <\/p>\n Paul Wilkinson, Global Commercial & Marketing Director, Barbour said \"We are delighted to continue this exciting partnership with ALEXACHUNG. Alexa\u2019s unique understanding of the Barbour brand has helped create a collection which blends Barbour\u2019s timeless style with Alexa\u2019s influence on the current fashion landscape.<\/strong> It will appeal to all those who love tradition combined with modernity.\"<\/p>\n The Barbour by ALEXACHUNG SS20 range will be available from stockists worldwide from December 2019, including Fenwick, Flannels, Harvey Nichols, Liberty and Net-A-Porter.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":" […]<\/p>\n","protected":false},"author":49,"featured_media":136498,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6],"tags":[9800,11909,12178,9832,14025,14759],"acf":[],"yoast_head":"\n