{"id":162647,"date":"2019-12-06T07:39:25","date_gmt":"2019-12-06T07:39:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/lacklustre-november-as-shoppers-held-spending-until-black-friday\/"},"modified":"2021-08-12T14:05:45","modified_gmt":"2021-08-12T14:05:45","slug":"lacklustre-november-as-shoppers-held-spending-until-black-friday","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/lacklustre-november-as-shoppers-held-spending-until-black-friday\/","title":{"rendered":"Lacklustre November as shoppers held spending until Black Friday"},"content":{"rendered":"<p>High street retailers suffered a lacklustre November in the critical build-up to Christmas as <strong>shoppers held off on spending ahead of Black Friday<\/strong>, new figures confirm.<\/p>\n<p><!--more--><\/p>\n<p><strong>In-store sales declined by -1.9% year-on-year in November<\/strong> from an already negative base of -2.6%, according to BDO\u2019s High Street Sales Tracker (HSST).<\/p>\n<p>Figures across the month suggest that <strong>discounting has become increasingly important for driving consumer spending<\/strong>, with retailers experiencing a lacklustre month before a substantial increase in sales the week of Black Friday.<\/p>\n<p>Black Friday fell a week later this year, distorting year-on-year figures, but BDO said <strong>in-store like-for-like sales were down -17.14%<\/strong> on the same week last year \u2013 one of the worst weekly results since the \u201cBeast from the East\u201d hit Britain last March.<\/p>\n<p>However, the week of Black Friday provided retailers with a much-needed boost, with<strong> in-store and non-store sales soaring by 24% and 28% respectively<\/strong>.<\/p>\n<p>Sophie Michael, head of retail and wholesale at BDO, said: \u201cThe figures for November are difficult to interpret as a <strong>late Black Friday means year-on-year comparisons are not straightforward<\/strong>.<\/p>\n<p>\u201cIf we adjust for the impact of Black Friday in 2019, the overall results for November were more respectable with in-store sales jumping by approximately 3% and non-store sales climbing by around 8% year-on-year.<\/p>\n<p>\u201cWhat is abundantly clear, however, is just <strong>how important the promotional event and heavy discounting have become<\/strong> to the high street. Shoppers simply weren\u2019t willing to part with their pounds until hefty price cuts took place, as the steep decline the week before Black Friday illustrates.\u201d<\/p>\n<p>She added: \u201cGiven the poor performance of UK retail for the year and the distressing dependence on steep discounting, retailers will be desperately <strong>hoping that this December won\u2019t prove, yet again, to be another disastrous month<\/strong> of Christmas trading.\u201d<\/p>\n<p>The BDO figures chime with those<a href=\"https:\/\/www.theindustry.fashion\/strong-black-friday-lifts-novembers-retail-sales-growth-into-positive-territory\/\"> released by British Retail Consortium (BRC)-KPMG earlier this week<\/a>, which said that a surge in Black Friday sales meant November's retail sales growth was pulled into positive territory.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":136437,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10585,6,10494],"tags":[4060,4700,15352,12137],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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