{"id":162637,"date":"2019-12-04T16:00:38","date_gmt":"2019-12-04T16:00:38","guid":{"rendered":"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/"},"modified":"2021-08-12T14:05:43","modified_gmt":"2021-08-12T14:05:43","slug":"common-objective-launches-strategic-sustainability-consultancy","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/","title":{"rendered":"Common Objective launches strategic sustainability consultancy"},"content":{"rendered":"<p>Common Objective, the pioneering online platform for sustainable sourcing, has launched a strategic consultancy <strong>powered by a line-up of expert industry players.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>CO Consults has been launched <strong>in\u00a0partnership with eight leading sustainability and retail\u00a0specialists<\/strong> including Mike Barry (previously of Marks &amp; Spencer and architect its sustainability \"Plan A\") and Vanessa Podmore (previously of\u00a0Pentland Brands, Jimmy Choo and Burberry).<\/p>\n<p>Its launch was inspired by the data Common Objective (CO) holds on\u00a0<strong>22,000 fashion professionals\u00a0from more than 130 countries<\/strong>, as well as the realisation that\u00a0that thousands of brands suffer from \"sustainability paralysis\".<\/p>\n<p>CO says that it can often be<strong> difficult for brands to make meaningful progress and a measurable impact<\/strong> with their sustainability strategies due to factors such as \"an absence of team-wide alignment on the priorities, a trackable roadmap,\u00a0fear of margin erosion in a challenging market, or an understandable fear that any customer\u00a0communications will face the accusation of greenwashing\".<\/p>\n<p>To address this it has assembled a line-up of experts whose expertise spans\u00a0design, production, supply chain and business transformation. The full line-up is:<\/p>\n<p><strong>Mike Barry<\/strong> - Strategy and Business Transformation. 20-plus years experience, previously at M&amp;S.<\/p>\n<p><strong>Clare Lissaman<\/strong> - Ethical Trading Initiative, the Fairtrade Foundation, Tesco, Gap, Traidcraft, Twin\u00a0Trading and the Department for International Development.<\/p>\n<p><strong>Andy Jackson<\/strong> - Design and Product Development. 15-plus years experience, previously Debenhams,\u00a0River Island and F&amp;F.<\/p>\n<p><strong>Vanessa Podmore<\/strong> - International Supply Chains. 20-plus years experience, previously Burberry, and\u00a0Pentland Brands.<\/p>\n<p><strong>Alessia Gotti<\/strong> - Sustainable Textile Sourcing - Highly networked textile agent with global reach.<\/p>\n<p><strong>Victoria Waugh<\/strong> - Sustainable Jewellery Sourcing and Fashion. 20-plus years experience, previously\u00a0Fairtrade International.<\/p>\n<p><strong>Vanessa Brain<\/strong> - Certification and Traceability Systems. 10-plus years experience, previously The\u00a0Fairtrade Foundation.<\/p>\n<p><strong>Tara St James<\/strong> - NY based Zero-to-one strategy. 20-plus years experience, Educator and Designer.<\/p>\n<p><strong>Rachel Fortune<\/strong> - SME Sustainability Specialist. 15 years experience, stylist and consultant.<\/p>\n<p><a href=\"https:\/\/www.co-consults.com\">CO Consults<\/a> says is approach <strong>recognises that sustainability can challenge traditional business models<\/strong>, so will encourage business transformation that optimises sustainability.<\/p>\n<p>\"We believe in a model that<strong> prioritises sustainability goals alongside commercial targets<\/strong>,\"\u00a0said Tamsin Lejeune CEO and founder of Common Objective.<\/p>\n<p>\u201cWe\u2019re bringing together a global\u00a0network of experts to deliver world-leading and achievable sustainability solutions for fashion\u00a0businesses.<strong> Our team has spent over 50 years on the factory floor,<\/strong> in the boardroom, chairing\u00a0workshops, leading business transformation, advising and executing, with one single question in\u00a0mind; How do fashion businesses continue to prosper by operating sustainably and ethically?\u201d<\/p>\n<p>Catherine Thomas, commercial\u00a0director, Common Objective added:\u00a0\u201cMeaningful <strong>change can be sidelined unless it positively impacts the bottom line<\/strong> or neutralises\u00a0any associated increase in cost. Most fashion business models are of course rooted in traditional\u00a0capitalism and shareholder KPIs.<\/p>\n<p>\"But attitudes are changing. <strong>Customers are trusting their\u00a0favourite brands to have nailed this challenge<\/strong> and at the very least be on the journey to\u00a0achieving measurable change. Reputations are at risk unless we can use our best endeavours to\u00a0make sustainability and ethical trading business as usual.\u201d<\/p>\n<p>Common Objective\u00a0is a global information and sustainable sourcing network. Through a personalised dashboard,\u00a0CO\u2019s technology enables fashion professionals to access a global database of brands and\u00a0suppliers, learn from expert industry intelligence, and participate in industry knowledge-sharing.<\/p>\n<p>It was<strong> founded in 2018 and draws on 12 years\u00a0of work by\u00a0the Ethical Fashion Forum,<\/strong> and partners with a number of industry organisations including The\u00a0World Fair Trade Organisation, Global Organic Textile Standard (GOTS) and more.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136418,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,12973,12969],"tags":[15558,12983,12982,5591,4039,14355],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Common Objective launches strategic sustainability consultancy - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Common Objective, the pioneering online platform for sustainable sourcing, has launched a strategic consultancy powered by a line-up of expert industry\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Common Objective launches strategic sustainability consultancy - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Common Objective, the pioneering online platform for sustainable sourcing, has launched a strategic consultancy powered by a line-up of expert industry\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-12-04T16:00:38+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:05:43+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/CO-Founding-team.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"800\" \/>\n\t<meta property=\"og:image:height\" content=\"533\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Common Objective launches strategic sustainability consultancy\",\"datePublished\":\"2019-12-04T16:00:38+00:00\",\"dateModified\":\"2021-08-12T14:05:43+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/common-objective-launches-strategic-sustainability-consultancy\/\"},\"wordCount\":580,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Catherine Thomas\",\"Common Objective\",\"Ethical Fashion Forum\",\"Sourcing\",\"Sustainability\",\"Tamsin Lejeune\"],\"articleSection\":[\"News &amp; 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