{"id":162635,"date":"2019-12-03T17:05:42","date_gmt":"2019-12-03T17:05:42","guid":{"rendered":"https:\/\/www.theindustry.fashion\/smcp-brands-shun-real-fur\/"},"modified":"2021-08-12T14:05:43","modified_gmt":"2021-08-12T14:05:43","slug":"smcp-brands-shun-real-fur","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/smcp-brands-shun-real-fur\/","title":{"rendered":"SMCP brands shun real fur"},"content":{"rendered":"<p>SMCP, the French group behind the Sandro, Maje and Claudie Pierlot brands, has confirmed that it has<strong> dropped real fur from all of its collections.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Having been <strong>contacted by the French arm of animal rights group PETA<\/strong>, it confirmed that its collections would be fur-free from January 2020.<\/p>\n<p>\"The Sandro brand\u2026 has stopped creating designs containing animal fur...\u00a0a decision stemming from our artistic directors, who are<strong> concerned\u00a0with animal welfare<\/strong>, as am I,\" said Isabelle Allouch, CEO of Sandro.<\/p>\n<p>Maje meanwhile confirmed that all of the fur in its collections was synthetic, while Claudie Pierlot said on its social media channels that it would be real fur-free from January 2020.<\/p>\n<p>\"<strong>Consumers today want nothing to do with materials obtained from\u00a0suffering animals<\/strong> who are caged, beaten, and skinned,\" said PETA\u00a0Director Elisa Allen. \"By turning their backs on fur, SMCP and its\u00a0brands made the right decision for animals, the planet, and their\u00a0clients.\"<\/p>\n<p>The group joins a growing wave of brands and designers to turn their backs on fur from the high street to haute couture. Over the past couple of years names such as <strong>Gucci, Burberry, Chanel, Michael Kors, Tom Ford, Versace, Jean-Paul Gaultier, Jimmy Choo, Furla, John Galliano, Diane Von Furstenberg<\/strong> and more, along with online retailers<strong> Farfetch and Yoox Net-A-Porter Group,<\/strong> have all committed to a fur-free future.<\/p>\n<p>Animal rights groups, such as PETA and Humane Society International, have been tirelessly lobbying fashion businesses to encourage them to drop real fur from their collections.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494,12969],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SMCP brands shun real fur - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"SMCP, the French group behind the Sandro, Maje and Claudie Pierlot brands, has confirmed that it has dropped real fur from all of its collections. 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