{"id":162631,"date":"2019-12-03T14:59:21","date_gmt":"2019-12-03T14:59:21","guid":{"rendered":"https:\/\/www.theindustry.fashion\/shackleton-opens-mayfair-pop-up-shop\/"},"modified":"2021-08-12T14:05:42","modified_gmt":"2021-08-12T14:05:42","slug":"shackleton-opens-mayfair-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/shackleton-opens-mayfair-pop-up-shop\/","title":{"rendered":"Shackleton opens Mayfair pop-up shop"},"content":{"rendered":"<p>British outdoor brand Shackleton has just opened a new 2,000 sq ft three-month pop-up shop at <strong>68 Duke Street, Mayfair.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The new space, close to Bond Street station and Selfridges, is the <strong>brand\u2019s first bricks and mortar venture<\/strong>, following a string of concessions in Harvey Nichols.<\/p>\n<p>Martin Brooks, CEO of Shackleton, said: \u201c<strong>December to February is the peak season for winter wear<\/strong> and having a physical presence will help us to build profile and engage with customers. Shackleton product is technically superior to anything else on the market, so we really need customers to touch and feel it to appreciate the difference.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131815 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/360B6147-300x200.jpg\" alt=\"Shackleton\" width=\"593\" height=\"395\" \/><\/p>\n<p>\u201cMost customers have a \u2018aha, I get it\u2019 response when they put on one of our jackets, which are half the weight of a Canada Goose and will keep you much warmer.<strong> We\u2019re looking at opening a permanent space next September<\/strong>, so this is a very important toe in the water for us.\u201d<\/p>\n<p><strong>Designed in London and made in the UK and Italy,<\/strong> the range of expedition-grade <a href=\"https:\/\/www.theindustry.fashion\/profile-can-shackleton-become-britains-answer-to-moncler\/\">Shackleton<\/a> pieces combine true polar performance with highly refined materials and construction. The new retail space features a showcase of the brand\u2019s 2019\/20 range of pioneering apparel including jackets, knitwear, layers and accessories which appear under the \"Engineered for Extremes\" seasonal theme.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-131816 aligncenter\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/360B6172-200x300.jpg\" alt=\"\" width=\"467\" height=\"701\" \/><\/p>\n<p>To add context, the Shackleton store is <strong>hosting a photography exhibition of limited edition prints<\/strong> by renowned award-winning explorer and photographer, Martin Hartley, under the title of \"Taken to Extremes\". \u00a0The exhibition features unique images taken from Antarctica, the Arctic and the Himalayas. Shackleton also did a recent collaboration with Leica Camera AG.<\/p>\n<p>Founded in 2016, Shackleton is inspired by the extraordinary life, courage and leadership of polar titan and explorer, Sir Ernest Shackleton. <strong>It\u2019s a fur-free brand,<\/strong> and all the down used in its jackets and parkas is RDS certified.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":136406,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494],"tags":[13531,11476,11046,13529],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Shackleton opens Mayfair pop-up shop - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"British outdoor brand Shackleton has just opened a new 2,000 sq ft three-month pop-up shop at 68 Duke Street, Mayfair. 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