{"id":162620,"date":"2019-11-29T18:49:25","date_gmt":"2019-11-29T18:49:25","guid":{"rendered":"https:\/\/www.theindustry.fashion\/selfridges-partners-with-instagram-on-pop-up-shop\/"},"modified":"2021-08-12T14:05:40","modified_gmt":"2021-08-12T14:05:40","slug":"selfridges-partners-with-instagram-on-pop-up-shop","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/selfridges-partners-with-instagram-on-pop-up-shop\/","title":{"rendered":"Selfridges partners with Instagram on pop-up shop"},"content":{"rendered":"<p>Selfridges has partnered with Instagram <strong>on a pop-up shop that will showcase some of the brands<\/strong> built on the social media platform.<\/p>\n<p><!--more--><\/p>\n<p>The Instagram Edit @TheOfficialSelfridges will be staged at the luxury department store's Oxford Street store from <strong>5-15 December within the Designer Studio on Floor 3.<\/strong><\/p>\n<p>It will feature an edit of Instagram-first <strong>fashion, jewellery, beauty and homeware brands,<\/strong> including exclusive pieces created for the pop-up which will be available to purchase on Instagram or in-store.<\/p>\n<div id=\"attachment_131756\" style=\"width: 516px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-131756\" class=\" wp-image-131756\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2019-11-29-at-18.20.47-244x300.png\" alt=\"Selfridges Instagram\" width=\"506\" height=\"622\" \/><p id=\"caption-attachment-131756\" class=\"wp-caption-text\">the Frankie Shop<\/p><\/div>\n<p>Brands showcased include digital-first designers <strong>The Frankie Shop,<\/strong> gender-neutral ready-to-wear brand <strong>One DNA<\/strong>, party fashion brand <strong>Kim Shui<\/strong>, jewellers <strong>Amm\u00e9 London<\/strong> and <strong>Mene<\/strong>, British homeware brands Atelier Stella and Hopscotch London, and organic skincare brand Tandem.<\/p>\n<p>Selfridges executive buying director Sebastian Manes said: \u201cInstagram is a constant source of information for our Selfridges community, as<strong> a way to discover and connect with brands and also individuals<\/strong> from around the world, as well as acting as a barometer for what\u2019s new and next in fashion, beauty and lifestyle.<\/p>\n<p>\u201cI\u2019m proud that Selfridges will be<strong> the first UK retailer to partner with Instagram in this way<\/strong>, bringing together the best in physical and digital retail experience,\" he said.<\/p>\n<p>Instagram fashion director Eva Chen added:\u00a0\u201cBrands have been<strong> a key part of the Instagram community since our launch<\/strong> \u2014 Instagram has always been a place to discover and be inspired by businesses of all sizes.<\/p>\n<p>\u201cToday, 90 per cent of people follow a brand or business. The Instagram Edit @TheOfficialSelfridges <strong>brings to life some of these beloved brands that were built on Instagram<\/strong> in an iconic setting just in time for Christmas.\u201d<\/p>\n<p>Selfridges is building a reputation for bringing digital brands to life in a physical form. It recently hosted a pop-up with young fashion resale app Depop and is currently staging <a href=\"https:\/\/www.theindustry.fashion\/vestiaire-collective-to-open-physical-space-in-selfridges\/\">a year-long installation with luxury resale site Vestiaire Collective<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":136385,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,10497],"tags":[7938,10199,15544,10023,11046,14065,4387,15543,15545],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Selfridges partners with Instagram on pop-up shop - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Selfridges has partnered with Instagram on a pop-up shop that will showcase some of the brands built on the social media platform. 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