{"id":162528,"date":"2019-11-14T10:32:53","date_gmt":"2019-11-14T10:32:53","guid":{"rendered":"https:\/\/www.theindustry.fashion\/nike-to-stop-selling-on-amazon\/"},"modified":"2021-08-12T14:05:21","modified_gmt":"2021-08-12T14:05:21","slug":"nike-to-stop-selling-on-amazon","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/nike-to-stop-selling-on-amazon\/","title":{"rendered":"Nike to stop selling on Amazon"},"content":{"rendered":"
Nike has announced that it is to cease selling its products via Amazon as it shifts its strategy to direct selling. <\/strong>The move comes\u00a0shortly after it\u00a0revealed it\u00a0was pulling its stock from independent retailers as well.<\/p>\n <\/p>\n The global sports giant announced last night that the\u00a0Nike-Amazon partnership was a pilot programme<\/strong> that began more than two years ago and was no longer part of its on-going strategy.<\/p>\n \u201cAs part of Nike\u2019s focus on elevating consumer experiences through more direct, personal relationships<\/strong>, we have made the decision to complete our current pilot with Amazon Retail,\" Nike said in a statement.<\/p>\n \"We will continue to invest in strong, distinctive partnerships for Nike with other retailers and platforms<\/strong> to seamlessly serve our consumers globally,\" it added.<\/p>\n The move comes after the company announced the appointment of new CEO John Donahoe,<\/strong> who was formerly with eBay. He replaces long-standing Nike CEO Mark Parker on 13 January but the pair have been working together on a handover.<\/p>\n