{"id":162513,"date":"2019-11-12T19:20:26","date_gmt":"2019-11-12T19:20:26","guid":{"rendered":"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/"},"modified":"2021-08-12T14:05:18","modified_gmt":"2021-08-12T14:05:18","slug":"agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/","title":{"rendered":"Agent Provocateur turns to Charli XCX to star in Christmas campaign"},"content":{"rendered":"<p>Agent Provocateur, the luxury lingerie brand known for its unapologetically sexy advertising, has turned to <strong>genre defying pop star Charli XCX to star in its Christmas campaign.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>Charli XCX, who has become an\u00a0LGBTQ+ icon, <strong>goes on an alternative to a sleigh ride on a white bucking bronco<\/strong>\u00a0in the ad, entitled <em>Saddle Up, Santa!<\/em>, wearing a selection of Agent Provocateur AW19 styles including the Kenzie, Rozlyn,\u00a0Demelza, Essie, Brandi and Joan.<\/p>\n<p>The pop star said of her first lingerie campaign: \"Being a part of AP\u2019s Xmas campaign was iconic! <strong>Nothing says Christmas like naughty and nice with a dash of cowgirl<\/strong>. I love all these pieces so much and this whole shoot day was so wild... so fun, it was a pleasure to work with such a legendary brand.\u201d<\/p>\n<p>Agent Provocateur creative director Sarah Shotton added: \"I\u2019ve always been a huge fan of Charli\u2019s and we couldn\u2019t imagine anyone better to collaborate with to become our Agent Provocateur Rodeo Queen \u2013 she was a natural! <strong>We wanted to bring some cheeky AP fun and sexiness to the holiday season<\/strong>.\u201d<\/p>\n<p>https:\/\/www.youtube.com\/watch?v=cOC6iwWtDcc<\/p>\n<p>The Agent Provocateur brand was<strong> founded in the 1990s and quickly gained a reputation for its provocative advertising<\/strong> campaigns featuring big-name stars such as Kylie Minogue and Kate Moss.<\/p>\n<p>In 2017 the brand was acquired in a pre-pack administration deal by Four Marketing, in which Mike Ashley's Sports Direct holds a stake. Under its new owners the brand has undergone a resurgence and <strong>once again began creating memorable ad campaigns.<\/strong><\/p>\n<p>In March it made waves with a cleverly choreographed all-female production, entitled <a href=\"https:\/\/www.theindustry.fashion\/inspiration-agent-provocateur-unveils-pump-it-up-campaign\/\">Pump it Up<\/a>, set to legendary house track <em>Pump Up The Jam<\/em>. It followed up in September with the<em> <a href=\"https:\/\/www.theindustry.fashion\/agent-provocateur-reveals-high-impact-aw19-world-of-ap-campaign\/\">World of AP<\/a><\/em>\u00a0which was another ensemble piece set in an imaginary nightclub. The campaign was officially launched at a star-studded party at Annabel's nightclub in Mayfair during London Fashion Week.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":151727,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,9763,6,10497],"tags":[49,11042,15470,15352,14109],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Agent Provocateur turns to Charli XCX to star in Christmas campaign - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Agent Provocateur, the luxury lingerie brand known for its unapologetically sexy advertising, has turned to genre defying pop star Charli XCX to star in\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agent Provocateur turns to Charli XCX to star in Christmas campaign - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Agent Provocateur, the luxury lingerie brand known for its unapologetically sexy advertising, has turned to genre defying pop star Charli XCX to star in\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-11-12T19:20:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:05:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/Philomena_Christmas_2019_LR_CMYK-1-768x575.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"768\" \/>\n\t<meta property=\"og:image:height\" content=\"575\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Agent Provocateur turns to Charli XCX to star in Christmas campaign\",\"datePublished\":\"2019-11-12T19:20:26+00:00\",\"dateModified\":\"2021-08-12T14:05:18+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/agent-provocateur-turns-to-charli-xcx-to-star-in-christmas-campaign\/\"},\"wordCount\":333,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Advertising\",\"Agent Provocateur\",\"Charli XCX\",\"Christmas 2019\",\"Sarah Shotton\"],\"articleSection\":[\"Brands &amp; 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