{"id":162474,"date":"2019-11-05T12:45:29","date_gmt":"2019-11-05T12:45:29","guid":{"rendered":"https:\/\/www.theindustry.fashion\/renewcell-creates-new-eco-friendly-material\/"},"modified":"2021-08-12T14:05:11","modified_gmt":"2021-08-12T14:05:11","slug":"renewcell-creates-new-eco-friendly-material","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/renewcell-creates-new-eco-friendly-material\/","title":{"rendered":"Re:newcell creates new eco-friendly material"},"content":{"rendered":"<p>Sustainable fashion company Re:newcell is set to launch the world\u2019s first clothing lines made from Circulose, a <strong>new eco-friendly material made by gently recovering cotton from worn-out clothes<\/strong> \u2013 turning it in a pristine new material.<\/p>\n<p><!--more--><\/p>\n<p>The circular cotton will launch in early 2020 and <strong>Re:newcell has over 50 brands lined up<\/strong> to start using Circulose on a global level.<\/p>\n<p>The new material has been developed<strong> in response to the waste and pollution<\/strong> currently caused by the fashion industry which, according to research, generates more greenhouse gases than international aviation and shipping combined.<\/p>\n<p><strong>Less than 1% of textile clothing is currently recycled<\/strong>, with the vast majority of unwanted or worn-out garments ending up in landfills or incineration plants.<\/p>\n<p>Harald Cavalli-Bjorkman, head of communications at Re:newcell, commented: \u201cWe\u2019ve <strong>spent years creating and perfecting Circulose<\/strong> to ensure we bring the industry a great quality, affordable, circular material.<\/p>\n<p>\u201cWe are incredibly excited to bring Circulose onto the fashion runways and into people\u2019s closets, and we\u2019re <strong>set to launch collaborations with three of the world's leading brands<\/strong> early next year. We see no reason why recycling clothes shouldn\u2019t be as easy as recycling paper and our aim is to upcycle a billion garments annually by 2030.\u201d<\/p>\n<p>Through its patented process, Circulose takes clothes containing lots of cellulose, such as cotton and viscose, and transforms them into a biodegradable material that the fashion industry can use to make new clothes from. The process<strong> reduces the reliance on virgin cotton, oil production,<\/strong> and the harvesting of trees using less water, fewer chemicals, and emitting less CO2.<\/p>\n<p>While several initiatives are experimenting with new circular materials, Re:newcell is the first to provide a large scale solution. At its plant in Sweden, <strong>Re:newcell can produce 7,000 tonnes of biodegradable Circulose pulp<\/strong> per year - equalling about 30 million T-shirts by weight.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":39,"featured_media":136123,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,12969],"tags":[4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Re:newcell creates new eco-friendly material - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Sustainable fashion company Re:newcell is set to launch the world\u2019s first clothing lines made from Circulose, a new eco-friendly material made by gently\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/renewcell-creates-new-eco-friendly-material\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Re:newcell creates new eco-friendly material - 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