{"id":162417,"date":"2019-10-28T13:53:14","date_gmt":"2019-10-28T13:53:14","guid":{"rendered":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/"},"modified":"2021-08-12T14:05:01","modified_gmt":"2021-08-12T14:05:01","slug":"john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/","title":{"rendered":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging"},"content":{"rendered":"<p>John Lewis has unveiled an initiative at its Oxford stores <strong>aimed at saving thousands of tonnes of packaging going to landfill.<\/strong> If successful, the scheme could provide a blueprint for all of its other stores.<\/p>\n<p><!--more--><\/p>\n<p>In a first for the store John Lewis will <strong>cease the sale of 5p plastic bags<\/strong> and encourage customers to bring their own or buy a reusable one. It will also be\u00a0the first store in the UK to trial <strong>a reusable \"Click and Collect\" bag made from 100% recycled materials<\/strong>.<\/p>\n<p>One in four orders will be delivered to the store in these reuseable bags, meaning customers will be handed their orders without any additional packaging. Store staff will<strong> offer to keep and recycle the cardboard and single use plastic bags<\/strong> used to transport other \"Click and Collect\" orders.<\/p>\n<p>Also <strong>bubble wrap will be replaced by a new recyclable alternative<\/strong> and the retailer will also be encouraging customers to return unwanted hangers for recycling.<\/p>\n<p>To incentivise customers to take part, John Lewis will offer \"my John Lewis\" customers who bring back empty beauty product packaging and pre-loved clothing with gift vouchers. The<strong> beauty product recycling scheme named \"BeautyCycle\"<\/strong> was tested earlier this year and this week is being permanently introduced to 36 John Lewis shops which have a Beauty Department.<\/p>\n<p>Customers booking home deliveries with a shop Partner will be offered the chance to\u00a0 help reduce carbon emissions and traffic by <strong>selecting an \"Eco-delivery\" slot when a van would be near their home.<\/strong><\/p>\n<p>Stephen Cawley, Partner and Head of Sustainability at John Lewis said: \u201cOur <strong>customers have told us they want us to help them reduce their impact<\/strong> on the planet and that reducing and recycling packaging is key for them.<\/p>\n<p>\u201cOur message that we want customers to<strong> take away just the product that they love and reduce and reuse the packaging<\/strong> that they don\u2019t will be clearly communicated throughout the shop.<\/p>\n<p>\u201c<strong>We will listen to customer feedback on this blueprint<\/strong> before deciding what we should introduce to other shops.\u201d<\/p>\n<p>The move chimes with the findings of a recent study of online fashion consumers, across the UK, US, France and Germany, <strong>carried out by TheIndustry.fashion in partnership with <a href=\"http:\/\/www.averydennison.com\">Avery Dennison<\/a><\/strong> in which 54% of consumers overall said they were more likely to buy from a brand or retailer which offered a sustainable packaging service. French consumers were most in favour with 71% saying they were more likely to use a brand for this reason and 51% of British consumers (see graphic below).<\/p>\n<div id=\"attachment_130418\" style=\"width: 637px\" class=\"wp-caption alignnone\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-130418\" class=\"wp-image-130418\" src=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/Screenshot-2019-10-28-at-13.31.52-300x111.png\" alt=\"Avery Dennison\" width=\"627\" height=\"232\" \/><p id=\"caption-attachment-130418\" class=\"wp-caption-text\">Source: Conscious E-commerce: Driving consumer loyalty through sustainable delivery. October 2019.\u00a0<\/p><\/div>\n<p>The report also found that consumers were <strong>almost as concerned about the sustainable credentials of the packaging <\/strong>used to transport their orders as they were about the sustainable credentials of the clothing they bought (63% vs 68%).<\/p>\n<p>The full report <a href=\"https:\/\/www.theindustry.fashion\/commer-driving-customer-loyalty-form\/\">can be downloaded here<\/a>.<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":151592,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[6,10494,12969],"tags":[9867,4503,15394,4039],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-28T13:53:14+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:05:01+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/1572265041585-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"913\" \/>\n\t<meta property=\"og:image:height\" content=\"320\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging\",\"datePublished\":\"2019-10-28T13:53:14+00:00\",\"dateModified\":\"2021-08-12T14:05:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\"},\"wordCount\":487,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Avery Dennison\",\"John Lewis\",\"Stephen Cawley\",\"Sustainability\"],\"articleSection\":[\"News &amp; Insight\",\"Retail &amp; Etail\",\"Sustainability\"],\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#respond\"]}],\"copyrightYear\":\"2019\",\"copyrightHolder\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"}},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\",\"url\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\",\"name\":\"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#website\"},\"datePublished\":\"2019-10-28T13:53:14+00:00\",\"dateModified\":\"2021-08-12T14:05:01+00:00\",\"description\":\"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme\",\"breadcrumb\":{\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.theindustry.fashion\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.theindustry.fashion\/#website\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"name\":\"TheIndustry.fashion\",\"description\":\"Fashion news, insights, podcasts and events for professionals from across the fashion sector.\",\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.theindustry.fashion\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\",\"name\":\"TheIndustry.fashion\",\"url\":\"https:\/\/www.theindustry.fashion\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"contentUrl\":\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png\",\"width\":585,\"height\":217,\"caption\":\"TheIndustry.fashion\"},\"image\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/theindustryfashion\/\",\"https:\/\/twitter.com\/theindustryfash\",\"https:\/\/www.instagram.com\/theindustryfashion\/\",\"https:\/\/www.linkedin.com\/company\/10970016\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\",\"name\":\"Lauretta Roberts\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-GB\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g\",\"caption\":\"Lauretta Roberts\"},\"description\":\"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.\",\"sameAs\":[\"http:\/\/www.theindustrylondon.com\"]}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion","description":"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/","og_locale":"en_GB","og_type":"article","og_title":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion","og_description":"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme","og_url":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/","og_site_name":"TheIndustry.fashion","article_publisher":"https:\/\/www.facebook.com\/theindustryfashion\/","article_published_time":"2019-10-28T13:53:14+00:00","article_modified_time":"2021-08-12T14:05:01+00:00","og_image":[{"width":913,"height":320,"url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/1572265041585-1.jpg","type":"image\/jpeg"}],"author":"Lauretta Roberts","twitter_card":"summary_large_image","twitter_creator":"@theindustryfash","twitter_site":"@theindustryfash","twitter_misc":{"Written by":"Lauretta Roberts","Estimated reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#article","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/"},"author":{"name":"Lauretta Roberts","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89"},"headline":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging","datePublished":"2019-10-28T13:53:14+00:00","dateModified":"2021-08-12T14:05:01+00:00","mainEntityOfPage":{"@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/"},"wordCount":487,"commentCount":0,"publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"keywords":["Avery Dennison","John Lewis","Stephen Cawley","Sustainability"],"articleSection":["News &amp; Insight","Retail &amp; Etail","Sustainability"],"inLanguage":"en-GB","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#respond"]}],"copyrightYear":"2019","copyrightHolder":{"@id":"https:\/\/www.theindustry.fashion\/#organization"}},{"@type":"WebPage","@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/","url":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/","name":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging - TheIndustry.fashion","isPartOf":{"@id":"https:\/\/www.theindustry.fashion\/#website"},"datePublished":"2019-10-28T13:53:14+00:00","dateModified":"2021-08-12T14:05:01+00:00","description":"John Lewis has unveiled an initiative at its Oxford stores aimed at saving thousands of tonnes of packaging going to landfill. If successful, the scheme","breadcrumb":{"@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#breadcrumb"},"inLanguage":"en-GB","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/www.theindustry.fashion\/john-lewis-launches-blueprint-to-encourage-customers-to-reduce-reuse-and-return-packaging\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.theindustry.fashion\/"},{"@type":"ListItem","position":2,"name":"John Lewis launches blueprint to encourage customers to reduce, reuse and return packaging"}]},{"@type":"WebSite","@id":"https:\/\/www.theindustry.fashion\/#website","url":"https:\/\/www.theindustry.fashion\/","name":"TheIndustry.fashion","description":"Fashion news, insights, podcasts and events for professionals from across the fashion sector.","publisher":{"@id":"https:\/\/www.theindustry.fashion\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.theindustry.fashion\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-GB"},{"@type":"Organization","@id":"https:\/\/www.theindustry.fashion\/#organization","name":"TheIndustry.fashion","url":"https:\/\/www.theindustry.fashion\/","logo":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/","url":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","contentUrl":"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2022\/06\/LOGO.png","width":585,"height":217,"caption":"TheIndustry.fashion"},"image":{"@id":"https:\/\/www.theindustry.fashion\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/theindustryfashion\/","https:\/\/twitter.com\/theindustryfash","https:\/\/www.instagram.com\/theindustryfashion\/","https:\/\/www.linkedin.com\/company\/10970016\/"]},{"@type":"Person","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89","name":"Lauretta Roberts","image":{"@type":"ImageObject","inLanguage":"en-GB","@id":"https:\/\/www.theindustry.fashion\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/c0dfd15bd9969aa1cbd9cdc088372e7c?s=96&d=mm&r=g","caption":"Lauretta Roberts"},"description":"Lauretta Roberts is the CEO, Co-founder and Editor-in-Chief of The.Industry.fashion She is also the former director of brand &amp; propositions of trend forecaster WGSN and a former editor of Drapers magazine.","sameAs":["http:\/\/www.theindustrylondon.com"]}]}},"_links":{"self":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/162417"}],"collection":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/comments?post=162417"}],"version-history":[{"count":0,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/posts\/162417\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media\/151592"}],"wp:attachment":[{"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/media?parent=162417"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/categories?post=162417"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.theindustry.fashion\/wp-json\/wp\/v2\/tags?post=162417"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}