{"id":162381,"date":"2019-10-21T10:26:37","date_gmt":"2019-10-21T10:26:37","guid":{"rendered":"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/"},"modified":"2021-08-12T14:04:54","modified_gmt":"2021-08-12T14:04:54","slug":"castore-opens-debut-flagship-store-on-kings-road","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/","title":{"rendered":"Castore opens debut flagship store on King's Road"},"content":{"rendered":"<p>Castore, the high-end sports brand which has the backing of tennis star Sir Andy Murray, has <strong>opened its first pop-up flagship store on London's King's Road.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The 1,200sq ft store will be open for six months, and will house the brand\u2019s full range of<strong> gym, running, tennis, golf and technical lifestyle collections.<\/strong><\/p>\n<p>It will also contain the brand's new womenswear line and golf range, which can be tested using a golf simulator.<\/p>\n<p>Castore co-founder Phil Beahon said: \u201cThe expansion and the store opening is a major milestone for Castore. The <strong>ethos of the store is extremely minimalist<\/strong> and very much designed to accentuate focus on the product themselves which are the heart of the Castore brand.\"<\/p>\n<p>The brand was <strong>founded in Liverpool by brothers Phil and Tom Beahon<\/strong> in 2015. It 2018 it received \u00a33.2m in backing from investors including former\u00a0Saatchi and Saatchi worldwide CEO Robert Senior along with original Net-A-Porter backer, Arnaud Massenet. <a href=\"https:\/\/www.theindustry.fashion\/andy-murray-invests-in-growing-luxury-sports-brand-castore\/\">Earlier this year Sir Andy<\/a>, who is an ambassador for the brand, announced the was investing and taking a stake.<\/p>\n<p>Sir Andy said: \"I am delighted to see Castore open its first store in such an iconic location as the King\u2019s Road. Since I became involved in Castore, <strong>the team have been very focused on finding the perfect store<\/strong> and we are very excited to have finally found it.\"<\/p>\n<p>As well as via its own retail channels Castore is<strong> sold in 40 countries through partners such as Mr Porter, Harrods, Selfridges and Matchesfashion.com.<\/strong><\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":135958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494],"tags":[14125,13224,12296,12299,10750,11046,9952,12298],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Castore opens debut flagship store on King&#039;s Road - TheIndustry.fashion<\/title>\n<meta name=\"description\" content=\"Castore, the high-end sports brand which has the backing of tennis star Sir Andy Murray, has opened its first pop-up flagship store on London&#039;s King&#039;s\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Castore opens debut flagship store on King&#039;s Road - TheIndustry.fashion\" \/>\n<meta property=\"og:description\" content=\"Castore, the high-end sports brand which has the backing of tennis star Sir Andy Murray, has opened its first pop-up flagship store on London&#039;s King&#039;s\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/\" \/>\n<meta property=\"og:site_name\" content=\"TheIndustry.fashion\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/theindustryfashion\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-21T10:26:37+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-08-12T14:04:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.theindustry.fashion\/wp-content\/uploads\/2021\/07\/0_Castore-Kings-Road-1jpeg.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"810\" \/>\n\t<meta property=\"og:image:height\" content=\"539\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Lauretta Roberts\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:site\" content=\"@theindustryfash\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Lauretta Roberts\" \/>\n\t<meta name=\"twitter:label2\" content=\"Estimated reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/\"},\"author\":{\"name\":\"Lauretta Roberts\",\"@id\":\"https:\/\/www.theindustry.fashion\/#\/schema\/person\/85b04a16eba8c6cd7a9534c5a4262b89\"},\"headline\":\"Castore opens debut flagship store on King's Road\",\"datePublished\":\"2019-10-21T10:26:37+00:00\",\"dateModified\":\"2021-08-12T14:04:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.theindustry.fashion\/castore-opens-debut-flagship-store-on-kings-road\/\"},\"wordCount\":256,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/www.theindustry.fashion\/#organization\"},\"keywords\":[\"Andy Murray\",\"Arnaud Massenet\",\"Castore\",\"Phil Beahon\",\"Pop-up shops\",\"Pop-ups\",\"Sportswear\",\"Tom Beahon\"],\"articleSection\":[\"Brands &amp; 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