{"id":162353,"date":"2019-10-14T18:31:57","date_gmt":"2019-10-14T18:31:57","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sports-direct-calls-for-probe-into-dominance-of-adidas-and-nike\/"},"modified":"2021-08-12T14:04:49","modified_gmt":"2021-08-12T14:04:49","slug":"sports-direct-calls-for-probe-into-dominance-of-adidas-and-nike","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sports-direct-calls-for-probe-into-dominance-of-adidas-and-nike\/","title":{"rendered":"Sports Direct calls for probe into dominance of Adidas and Nike"},"content":{"rendered":"<p>Mike Ashley\u2019s Sports Direct has called for a wide-ranging investigation into the sportswear industry, <strong>complaining about the dominance and Adidas and Nike.<\/strong><\/p>\n<p><!--more--><\/p>\n<p>The firm said the<strong> \u201cmust-have\u201d brands hold a bargaining position<\/strong> which allows them to control supply and the price of their products.<\/p>\n<p>Sportswear giant <strong>Adidas has blocked Ashley\u2019s retail empire from selling some of its products<\/strong>, Sports Direct said.<\/p>\n<p>\u201cSports Direct believes that <strong>the industry as a whole would benefit from a wide market review<\/strong> by the appropriate authorities in both the UK and Europe,\u201d it said in a statement.<\/p>\n<p>Ashley\u2019s grievance stretches as far back as 2013 when the German giant <strong>withdrew replica Chelsea shirts<\/strong> from Sports Direct stores.<\/p>\n<p>The retailer said the dominance of Nike and Adidas allows them to \u201c[refuse] to supply key products \u2026 <strong>with no apparent justification<\/strong>\u201d.<\/p>\n<p>The calls come <a href=\"https:\/\/www.theindustry.fashion\/nike-to-cease-supplying-independents\/\">after the <em>Sunday Times<\/em> revealed<\/a> that Nike has told several independent retailers it will pull its products from their stores.<\/p>\n<p>It is part of a move by the US giant to reduce the number of retailers it uses and <strong>push customers towards its own website.<\/strong><\/p>\n<p><strong>\u201cAll those companies that built a business on the back of Nike and Adidas are toast<\/strong> \u2014 there\u2019s no way they can replace that [business],\u201d a source told the paper.<\/p>\n<p><a href=\"https:\/\/www.theindustry.fashion\/sports-direct-warns-jd-sports-deal-with-footasylum-could-increase-prices\/\">Last month, Sports Direct complained<\/a> that its rival JD Sports\u2019 planned \u00a390 million takeover of Footasylum could reduce Ashley\u2019s access to the top brands.<\/p>\n<p>In the past, <strong>Adidas and Nike have preferred to work with JD Sports<\/strong>, but Sports Direct has attempted to make inroads, appointing former Nike executive David Daly as chairman of the its board.<\/p>\n<p>\u201cSports Direct has consistently aimed to provide the widest range of products at attractive prices and <strong>will continue to work constructively with all its suppliers<\/strong> to enhance its product offering for the benefit of consumers,\u201d the company said on Monday.<\/p>\n","protected":false},"excerpt":{"rendered":"<p> [&hellip;]<\/p>\n","protected":false},"author":68,"featured_media":135907,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"footnotes":""},"categories":[10488,6,10494],"tags":[6158,11771,5626,11421,10288,10836],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.7 - 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