{"id":162326,"date":"2019-10-09T11:13:38","date_gmt":"2019-10-09T11:13:38","guid":{"rendered":"https:\/\/www.theindustry.fashion\/farfetch-partners-with-secondhand-platform-thrift\/"},"modified":"2021-08-12T14:04:44","modified_gmt":"2021-08-12T14:04:44","slug":"farfetch-partners-with-secondhand-platform-thrift","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/farfetch-partners-with-secondhand-platform-thrift\/","title":{"rendered":"Farfetch partners with secondhand platform Thrift+"},"content":{"rendered":"
Farfetch shoppers can earn credits to use on the site by donating unwanted items of clothing<\/strong> via a new partnership with secondhand platform Thrift+.<\/p>\n <\/p>\n Thrift+ was a partipant in Farfetch's start-up accelerator programme the Dream Assembly<\/strong> and donates a portion of its proceeds to one of 160,000 registered charities in the UK.<\/p>\n Under the new partnership shoppers can purchase a \u201cThrift+ x Farfetch\u201d donation bag<\/strong> and select a their charity of choice. They can then fill the bag with their unwanted clothing and book a free collection or drop it off at a designated point.<\/p>\n Donated items are then photographed and sold on the Thrift+ website. When items are sold, one third of the profits are given in the form of Farfetch credits<\/strong> to the donor, one third is donated to charity and one third goes to Thrift+ to cover its costs.<\/p>\n Donors have the option to forego their Farfetch credits and donate two-thirds of the proceeds to their chosen charity.<\/p>\n \u201cThrift+ x Farfetch links our customer base with an innovative service that improves the donation experience and has a positive impact<\/strong> by giving good-quality clothes another useful life and supporting multiple charities,\" said Farfetch sustainable business director Thomas Berry.<\/p>\n \u201cThis is a natural extension to our Farfetch Second Life resale programme<\/strong>, focused on luxury handbags, and part of our broader approach to sustainability,\" Berry added.<\/p>\n Thrift+ founder Joe Metcalfe added: \u201cWe make donating second-hand clothes more effective, more transparent and more convenient,<\/strong> giving second-hand shoppers the same quality shopping experience as regular shoppers.<\/p>\n \u201cThrift+ was founded with the mission of bringing charity shops online<\/strong>. For this reason, we are delighted to be partnering with the leading global technology platform for the luxury fashion industry and to support them on their sustainability journey.\u201d<\/p>\n