{"id":162294,"date":"2019-10-02T17:26:10","date_gmt":"2019-10-02T17:26:10","guid":{"rendered":"https:\/\/www.theindustry.fashion\/sweaty-betty-sales-lifted-by-high-demand-for-bum-sculpting-leggings\/"},"modified":"2021-08-12T14:04:38","modified_gmt":"2021-08-12T14:04:38","slug":"sweaty-betty-sales-lifted-by-high-demand-for-bum-sculpting-leggings","status":"publish","type":"post","link":"https:\/\/www.theindustry.fashion\/sweaty-betty-sales-lifted-by-high-demand-for-bum-sculpting-leggings\/","title":{"rendered":"Sweaty Betty sales lifted by high demand for bum-sculpting leggings"},"content":{"rendered":"
Upmarket sportswear retailer Sweaty Betty has\u00a0said it is in good shape, despite falling into the red, as it cheered unstoppable demand for \u00a395 \u201cbum-sculpting\u201d leggings.<\/p>\n
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The chain, founded in Notting Hill in 1998 by Simon Hill-Norton and his wife Tamara, saw UK sales leap 18% to \u00a356.6 million in 2018.<\/p>\n